Find your eureka moment at PLUreka banner

Morken Center for Learning & Technology
04.28.2023
1:45pm – 5:00pm

“Eureka!”–“I have found it”
– Archimedes of Cyprus (264 B.C.)

The problem. The idea. The moment. Eureka is the profound combination of all three.

How do we change the world like Archimedes?
Eureka moments.

PLUreka was a unique student-led showcase that allowed Lutes to apply the principles of innovation and entrepreneurship to everyday experiences. The competition focused on teaming and preparing solutions to challenging problems. It was entirely planned and led by the Spring 2023 Innovation Seminar team.

What happens when students free their minds from pre-conceived notions and work together to innovate?

Leadership team at PLU's first PLUreka event, April 28, 2023. (Morken Building)

You might be thinking…

“But I’m not creative. I don’t have any experience in entrepreneurship and innovation.”

To which we say…

Yes! That’s why we ESPECIALLY want YOU to participate in this event. Creative thinking is a skill, and it is something we can all develop.

Still not convinced? Don’t worry! Friends of PLU will be present to help guide you through this process. We want to ensure that you walk away with invaluable experience that you can include in your resume, talk about at job interviews, or brag about to your friends.

And because this is also a competition, thousands of dollars have been set aside in a prize pool ready to reward those who embrace the experience and give it their all. This means there is ample opportunity for everyone (including you!) to win some additional $$ on top of the $20 you’ll receive simply for attending!

“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”
– Archimedes

So, are you up for the task? PLUreka is the lever, innovation and entrepreneurship are the fulcra, and YOU are the one who will move the world.

Which category needs your creative confidence… Where will you apply your leverage?

Safety/Security
Education
Social/Civic
Health and Wellness
Environmental

Herbert B. Jones Foundation logo
Sponsored by the Herbert B. Jones Foundation
Sponsored by the Innovation Studies Program