![Students walking up stairs in Morken](https://www.plu.edu/msma/wp-content/uploads/sites/397/2019/12/business-443-9-7-12.jpg.jpg)
The Value and Benefits of AACSB Accreditation
What is Association to Advance Collegiate Schools of Business International (AACSB ) accreditation and why should you choose a business school with this accreditation? Simply put, AACSB accreditation is the benchmark of quality for business education across the globe. The Value and Benefits of AACSB…
![Students in MSMA class](https://www.plu.edu/msma/wp-content/uploads/sites/397/2019/12/msma-2-26-19-313.jpg)
Perfect Timing: Pursue a Marketing Analytics Career
Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into…
![Morken Center](https://www.plu.edu/msma/wp-content/uploads/sites/397/2019/01/pinkettbanner.jpg)
PLU School of Business renames its Marketing Research graduate program
TACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of Science in Marketing Research program will be renamed the Master of Science in Marketing…