Why Chatbots Are the Future of Market Research
Originally published by American Marketing Association on October 1, 2017 by Kate DuHadway Just as the adoption of the internet and the spread of social media fundamentally changed the way we interact and communicate, the next wave of change is at our doorsteps. And it’s…
Netnography: Obtaining Social Media Insight
Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…
Starbucks’ Use of Market Research Propels the Brand
Starbucks expertly employs market research to craft marketing messages and stay informed about consumer sentiment. Businesses in the coffee industry are susceptible to many external risks, most of which they are not able to control or even influence. The list of external threats is long,…
Global Market Research Growth Highest Since 2010
Article originally published by Research Live on September 20th, 2017 THE NETHERLANDS – Global turnover of the traditional market research sector was $44.5 billion in 2016, an increase of 2.3% after inflation, according to Esomar’s annual Global Market Research Report. This is the most significant…
Moms Are Best Reached By Brand on Facebook With a Cause
Originally published by American Marketing Association on August 25, 2017 by Zach Brooke New research from SCG sheds light on family matriarchs’ purchasing power and media habits A survey completed by SCG Advertising and Public Relations shows that a majority of matriarchs are the primary…