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Perfect Timing: Pursue a Marketing Analytics Career Posted by: Julie Winters / December 17, 2019 Image: MSMA class at PLU, Tuesday, Feb. 26, 2019. (Photo/John Froschauer) December 17, 2019 Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into meaningful

5 Marketing Analytics Jobs for Data-Driven Innovators Posted by: chaconac / September 15, 2021 September 15, 2021 Today, we have seen such dramatic increases in the sheer volume of data produced by individuals and organizations that news reports describe the phenomenon as a “data explosion.”Our data explosion has created a new set of challenges. For many organizations, it’s like having the secret to success spelled out in front of you — but in a foreign language that no one at your company

allows so many different options in business, nonprofits and government, as well as the potential to personalize your own path and become an expert, there’s no better degree. That expert status leads to exciting careers in a data driven age. Whether you have an interest in data analytics, creative corporate brand development, or the digital/social marketing world, the Master of Science in Marketing Analytics provides exceptional training for a variety of inspiring career paths.Download a Guide to

Pursue Your Dream Job with a Master’s in Marketing Analytics Hear from 3 PLU’s graduates how they build their career in a data-driven age Posted by: thiriba / March 4, 2021 March 4, 2021 Companies need employees who can translate data into information, analyze that information and communicate with organizational leadership in order to achieve data-driven decisions and establish a competitive advantage.Driven professionals seeking to secure a career in marketing or data analytics should consider

3 Reasons to Get a Master’s Degree in Marketing Analytics Posted by: Catherine Chan / January 18, 2021 January 18, 2021 Pursuing a Marketing Analytics degree equips you to make a difference for businesses. Discover 3 reasons to get a master’s degree in marketing analytics.Today, we are experiencing a “data explosion.” With messaging and media all around us, you may not be surprised to hear that. But that begs the question: why are we inundated with so much information today?In part, the

PLU School of Business renames its Marketing Analytics graduate program Posted by: Thomas Kyle-Milward / December 18, 2018 Image: The School of Business is located in the Morken Center for Learning and Technology, PLU’s newest academic building. December 18, 2018 By StaffMarketing & Communication TACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of

PLU’s Website, Online Magazine Win Web Marketing Awards Posted by: Sandy Dunham / September 22, 2015 September 22, 2015 By Sandy Deneau DunhamPLU Marketing & Communications TACOMA, Wash. (Sept. 22, 2015)—Pacific Lutheran University’s website has won a 2015 Outstanding WebAward from the Web Marketing Association, and the spring 2015 edition of the university’s flagship magazine, ResoLUTE, won its Magazine Standard of Excellence Award. Judges wrote of www.plu.edu: “Beautiful site, great layout

Real-world experience, distilled: PLU marketing analytics grad students partner with Heritage Distilling Company Posted by: Zach Powers / October 31, 2019 Image: PLU Master of Science in Marketing Analytics recent graduates Matthew Dixon ‘19 and Ingeborg Jore ‘19. (Photo: John Froschauer/PLU) October 31, 2019 By James CarpenterGuest Writer for Marketing & CommunicationsTACOMA, WASH. (Oct. 31, 2019) — When most people hear the words “Master of Science in Marketing Analytics,” they don’t

PLU’s Master of Science in Marketing Analytics program to be offered exclusively online Virtual information sessions now available for interested students Posted by: Silong Chhun / February 5, 2021 February 5, 2021 By Veronica CrakerPLU Marketing and CommunicationsThe Pacific Lutheran University School of Business has announced that its Master of Science in Marketing Analytics (MSMA) program will now be offered exclusively online. The program is designed for graduate students interested in data

running tone-deaf campaigns. 3) Point Solutions vs. Platform. Marketers increasingly have to navigate a variety – more than 6,000 – point solutions as they seek to manage advertising, email marketing, web analytics and sales pipeline activity. Today, enterprises are managing as many as 30 – 90 different technology solutions. When the goal becomes delivering delightful, friction-free experiences marketers are going to be forced to rationalize their tech stack. With experience being the new brand in