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  • Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…

    Netnography: Obtaining Social Media Insight Posted by: wagnerjc / November 8, 2017 November 8, 2017 Article originally published by The Balance on February 28, 2017 by Gigi DeVaultThe term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within – the cultural or sociological context that is the focus of their study. Ethnography and netnography share a set of attributes

  • TACOMA, WASH. (Oct. 24, 2016)- In the U.S. and around the world, rivers represent primary sources for the water we need to live. But PLU digital media major Rachel Lovrovich ’18 did not become aware that many major water sources are in serious trouble until…

    . MediaLab students work on projects across the media spectrum, including market research, photography, graphic design, web design, writing, video, public relations, event planning, filmmaking and more. Read Previous Scholars gather at PLU for International Transformative Learning Conference Read Next Students plan to build upon archaeological research following museum partnership, summer dig in Roche Harbor COMMENTS*Note: All comments are moderated If the comments don't appear for you, you might have ad

  • September 5, 2014 PLU Center for Media Studies and MediaLab students Amanda Brasgalla, Olivia Ash and Valery Jorgensen (L to R) conducting a video interview. New Center for Media Studies Takes the Classroom Into the Community By Natalie DeFord ’16 Communications Major Like many college students, Olivia Ash ‘15 was uncertain about her future when she first arrived on the campus of PLU back in the fall of 2011. “I’ve always loved music, and so I knew I wanted to get involved with PLU’s student

  • of youth homelessness in Tacoma through documentary, Chris knew he was right for the job. Through his co-curricular work with the award-winning on-campus media production group, MediaLab, Chris was able to produce a high-quality product, serve his community and learn about documentary film along the way. What is True Grit?  True Grit is a collection of interviews entailing the stories and experiences of young people who are currently (or recently were) homeless. The video ended up being used as a

  • of youth homelessness in Tacoma through documentary, Chris knew he was right for the job. Through his co-curricular work with the award-winning on-campus media production group, Media Lab, Chris was able to produce a high-quality product, serve his community and learn about documentary film along the way. What is True Grit?  True Grit is a collection of interviews entailing the stories and experiences of young people who are currently (or recently were) homeless. The video ended up being used as

  • General of Germany (based in San Francisco) Rolf Schuette talk about Jewish-German relations at PLU. In addition to years of education and experience as a diplomat, before taking the San Francisco post in 2005, Schuette spent a sabbatical year as a Visiting Fellow at Carnegie Endowment for International Peace in Washington D.C., the American Jewish Committee in New York and the Institute of European Studies in Berkeley. Some of his experience also includes work in Israel. “The Holocaust is still the

  • TACOMA, WASH. (April 21, 2016)- Senior Tyler Dobies and first-year Caitlin Johnston say spring break changed their lives. While some Pacific Lutheran University students may have gone on vacation or had fun in the sun, other Lutes – like Johnston and Dobies – were busy…

    Alternative spring break programs help Lutes connect to Parkland community and beyond Posted by: Kari Plog / April 21, 2016 Image: Students volunteer at the Emergency Food Network on March 30 as part of an alternative spring break program, Parkland Immersion. (Photo: John Froschauer/PLU) April 21, 2016 By Natalie DeFord '16PLU Marketing & CommunicationsTACOMA, WASH. (April 21, 2016)- Senior Tyler Dobies and first-year Caitlin Johnston say spring break changed their lives. While some Pacific

  • TACOMA, WASH. (March 1, 2016)- Performing with Pacific Lutheran University’s gospel choir hooked Josiah McDonald. The ninth-grader at Franklin Pierce High School pledged to apply to PLU come senior year, after participating in the spiritual and celebratory Gospel Experience. McDonald was one of more than…

    PLU’s Gospel Experience works to bridge cultural gaps and connects campus to larger community Posted by: Kari Plog / February 29, 2016 Image: PLU hosts the Gospel Experience in celebration of Black History Month on Saturday, Feb. 20, 2016. Performances by Erica Walker, Anointed Brothers, Pleasant Movement Dance Company, special guest DaNell Daymon and the Greater Works Chorale, and PLU’s own Gospel Choir. (Photo/Angelo Mejia ’17) February 29, 2016 By Brooke Thames '18PLU Marketing

  • Where can a liberal arts degree in Music Composition lead you? In my case it has led to a life of travel, study, program development, tour-guiding, international relations and eventually a handshake with the President of China. Here’s the tale. TACOMA, Wash. (Sept. 29, 2015)—The…

    , program development, tour-guiding, international relations and eventually a handshake with the President of China. Here’s the tale.By Dr. Gregory YoutzPLU Professor of Music and ComposerTACOMA, Wash. (Sept. 29, 2015)—The late September sun was hot as we crowded in through a narrow door into a lobby full of metal detectors and federal security agents. Behind us Vietnamese and Falun Gong protesters waved flags and signs. Police were everywhere, as the whole neighborhood around Lincoln High School had

  • TACOMA, Wash. (Oct. 17, 2015)— “We’re all a bunch of nobodies, trying to tell everybody, about somebody who can save anybody,” Rev. Dr. Arthur Banks told the congregation at Eastside Baptist Church on Sunday, Nov. 15. It was “PLU Sunday” at the predominantly black faith community…

    /PLU) November 17, 2015 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, Wash. (Oct. 17, 2015)— “We’re all a bunch of nobodies, trying to tell everybody, about somebody who can save anybody,” Rev. Dr. Arthur Banks told the congregation at Eastside Baptist Church on Sunday, Nov. 15. It was “PLU Sunday” at the predominantly black faith community located a few blocks from Tacoma’s Salishan neighborhood and First Creek Middle School. The three-hour service ran an emotional gamut, joyously