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Catherine Pratt, Ed.D. Resident Assistant Professor Phone: 253-535-7244 Email: prattca@plu.edu Status:Phased Retirement Professional Areas of Emphasis or Expertise Organizational Behavior Family Business and Entrepreneurship Leadership Change Management Strategic Management
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Catherine Pratt, Ed.D. Resident Assistant Professor Phone: 253-535-7244 Email: prattca@plu.edu Status:Phased Retirement Professional Areas of Emphasis or Expertise Organizational Behavior Family Business and Entrepreneurship Leadership Change Management Strategic Management
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Change, Technology Analysis and Strategic Management, Internet Research, International Journal of Services Technology and Management, Competitiveness Review, Journal of International Technology and Information Management, and the International Journal of Technology Transfer and Commercialization. Dr. Lee is a member of the editorial board of the Technological Forecasting and Social Change (Elsevier), International Journal of Innovation and Technology Management (World Scientific Publishing), Journal
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Change, Technology Analysis and Strategic Management, Internet Research, International Journal of Services Technology and Management, Competitiveness Review, Journal of International Technology and Information Management, and the International Journal of Technology Transfer and Commercialization. Dr. Lee is a member of the editorial board of the Technological Forecasting and Social Change (Elsevier), International Journal of Innovation and Technology Management (World Scientific Publishing), Journal
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Justin Natali, MS Lecturer Phone: 253-535-7244 Email: jnatali@plu.edu Biography Biography Passionate leader, strategic executive, and operational manager with robust background in organizational culture and employee experience. Over twenty years of dedicated practice in talent management, organizational development and leadership development within various industries, including healthcare, government, entertainment, and hospitality. Extensive experience in all aspects of the employee lifecycle
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Justin Natali, MS Lecturer Phone: 253-535-7244 Email: jnatali@plu.edu Biography Biography Passionate leader, strategic executive, and operational manager with robust background in organizational culture and employee experience. Over twenty years of dedicated practice in talent management, organizational development and leadership development within various industries, including healthcare, government, entertainment, and hospitality. Extensive experience in all aspects of the employee lifecycle
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People’s Choice Awards in 3 Minute Thesis PSU 2018. His interests include analytical and computational methods for optimization and operation research, data mining and finding hidden patterns, strategic planning and management, international technology transfer, and decision making. For fun, Maoloud likes traveling, meeting new people, and discovering new cultures. He loves to get outside and enjoy the natural wonders of the Pacific Northwest. His favorite activities are hiking on trails and meditating
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Awards in 3 Minute Thesis PSU 2018. His interests include analytical and computational methods for optimization and operation research, data mining and finding hidden patterns, strategic planning and management, international technology transfer, and decision making. For fun, Maoloud likes traveling, meeting new people, and discovering new cultures. He loves to get outside and enjoy the natural wonders of the Pacific Northwest. His favorite activities are hiking on trails and meditating while
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Finance Interface Marketing Analytics Customer Relationship Management Selected Publications Professional Memberships/Organizations American Marketing Association Biography Dr. Kyoungnam Catherine Ha earned a Ph.D. in Marketing, University of Washington. She is Assistant Professor of Marketing and teaches undergraduate, graduate, and executive MBA programs. Her research focuses on two primary areas (1) marketing-finance interface and (2) customer relationship management (CRM) using big data. As
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and (2) customer relationship management (CRM) using big data. As regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation. Regarding the CRM topic, she introduces a data mining approach to improve the predictability of future customer responses to marketing activities such as mailings and other forms of direct marketing promotions. Her paper
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