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qualitative and quantitative methods and pairing psychology with marketing, Dixon and Jore presented many significant findings to HDC. Their final presentation and paper emphasized the importance of channel selection when executing specific targeted campaigns, and recommended the best social media sites for different campaigns. Other findings identified demand in new niche markets that HDC could capitalize on, as well as possible partnerships with local and national companies that could increase consumer

Cece Chan: First-Year Student, Long-Term Goals Posted by: Marcom Web Team / March 3, 2020 March 3, 2020 By Lora ShinPLU Marketing & Communications guest writerTACOMA, WASH. (Feb. 28, 2020 ) — Cece Chan’s activism awakening came in high school. As a third-generation Asian young woman, she realized Seattle Public Schools’ majority-white institution and Eurocentric curriculum had damaged her own cultural understanding due to lack of representation within textbooks or classroom leadership.“In

March 23, 2011 Heritage Society marks 30 years of aiding PLU’s long-term future Thirty years ago Gerry Evanson ’63, Lori (Hefty ’58) Steen, Jim Sparks ’61, Director of Planned Giving Ed Larson ’57, PLU President William O. Rieke and a few others got together to solve a problem. At the time, PLU did not have much of an endowment. And they knew that, for the university to prosper, that needed to change. So the group initiated PLU’s Heritage Society, which honors people who have made estate

February 1, 2012 Antarctic sunset. Photo taken by Samantha Dillon. Resource 2012 Wang Symposium: Our Thirsty Planet Wang Symposium: Activist fights to preserve the precious resource of water By Barbara Clements Maude Barlow didn’t start out interested in water. Nothing of the sort, she recalled recently from her home in Ottawa, Canada.  In the mid-80s, Barlow was working in the women’s movement and focusing  on laws that would eventually be known as the as NAFTA. While looking over various

May 7, 2013 PLU President Tom Krise teaches a course on Caribbean literature during the spring semester. (Photos by John Froschauer) President Krise goes to the front of the class…to teach By Katie Scaff ’13 When students walked into Admin 214 at the beginning of spring semester for English 216: African and Caribbean short stories, some were a little surprised to find the university president, Tom Krise, standing in the front of the room with Professor Barbara Temple-Thurston. “There were some

September 26, 2014 Shelia Smith, new Dean of the School of Nursing. John Froschauer, Photographer Liberal Arts and Nursing. A Perfect Match of Science and Compassion By Barbara Clements PLU Marketing and Communications Pacific Lutheran University’s new Dean of the School of Nursing, Dr. Sheila Smith, says she was drawn to move across country and take the top leadership role at one of the premier nursing schools in the Northwest because of the sense of mission at PLU, commitment to academic

PLU’s New Emergency Notification System Goes Online Posted by: Sandy Dunham / March 5, 2015 Image: Campus Safety staffers monitor PLU’s new Emergency Notification System. (Photo: John Froschauer/PLU) March 5, 2015 1st Test of Outdoor Speakers Scheduled for March 10 Fire DrillBy Sandy Deneau DunhamPLU Marketing & CommunicationsTACOMA, Wash. (March 4, 2015)—When you hear a big, booming voice in the sky on March 10, it (probably) won’t be A Message From Above. But it is a message Campus Safety

is an award-winning researcher and writer in the field of surveillance rhetoric and national security. She’s a faculty member in PLU’s Department of Communication, Media & Design Arts and teaches in the Innovation Studies and Gender, Sexuality, & Race Studies programs. We visited Ritchie at her Ingram Hall office to discuss surveillance, media consumption and how to ask tough questions about who’s watching us —  and why.How would you summarize your academic field: rhetoric of surveillance and

humanistic engagement with literature, faith traditions, the history of ideas, and language are essential for the thriving of all human communities. Kevin O’Brien, Professor of Religion, served as Dean from 2016-2022. Photo, with Pancake, from Prism 2021 Prism 2022The Pragmatism of the Liberal Arts Read Previous The Pragmatism of the Liberal Arts Read Next Gendered Tongues: Issues of Gender in the Foreign Language Classroom LATEST POSTS Gaps and Gifts May 26, 2022 Academic Animals: Making Nonhuman

footage you can.” For communication and women’s and gender studies double major Kortney Scroger ’14, it’s a whirlwind of activity and excitement. “It was kind of crazy. All I remember is just a bunch of cameras and flashing, and people running around when it came close to crunch time,” said Scroger of last year’s election night party for I-1183 at the Clarion Hotel in Seattle. Election night is entirely new kind of experience, even for students like Heather Perry ‘13, who is majoring in communication