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qualitative and quantitative methods and pairing psychology with marketing, Dixon and Jore presented many significant findings to HDC. Their final presentation and paper emphasized the importance of channel selection when executing specific targeted campaigns, and recommended the best social media sites for different campaigns. Other findings identified demand in new niche markets that HDC could capitalize on, as well as possible partnerships with local and national companies that could increase consumer
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Cece Chan: First-Year Student, Long-Term Goals Posted by: Marcom Web Team / March 3, 2020 March 3, 2020 By Lora ShinPLU Marketing & Communications guest writerTACOMA, WASH. (Feb. 28, 2020 ) — Cece Chan’s activism awakening came in high school. As a third-generation Asian young woman, she realized Seattle Public Schools’ majority-white institution and Eurocentric curriculum had damaged her own cultural understanding due to lack of representation within textbooks or classroom leadership.“In
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March 23, 2011 Heritage Society marks 30 years of aiding PLU’s long-term future Thirty years ago Gerry Evanson ’63, Lori (Hefty ’58) Steen, Jim Sparks ’61, Director of Planned Giving Ed Larson ’57, PLU President William O. Rieke and a few others got together to solve a problem. At the time, PLU did not have much of an endowment. And they knew that, for the university to prosper, that needed to change. So the group initiated PLU’s Heritage Society, which honors people who have made estate
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February 1, 2012 Antarctic sunset. Photo taken by Samantha Dillon. Resource 2012 Wang Symposium: Our Thirsty Planet Wang Symposium: Activist fights to preserve the precious resource of water By Barbara Clements Maude Barlow didn’t start out interested in water. Nothing of the sort, she recalled recently from her home in Ottawa, Canada. In the mid-80s, Barlow was working in the women’s movement and focusing on laws that would eventually be known as the as NAFTA. While looking over various
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May 7, 2013 PLU President Tom Krise teaches a course on Caribbean literature during the spring semester. (Photos by John Froschauer) President Krise goes to the front of the class…to teach By Katie Scaff ’13 When students walked into Admin 214 at the beginning of spring semester for English 216: African and Caribbean short stories, some were a little surprised to find the university president, Tom Krise, standing in the front of the room with Professor Barbara Temple-Thurston. “There were some
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PLU’s New Emergency Notification System Goes Online Posted by: Sandy Dunham / March 5, 2015 Image: Campus Safety staffers monitor PLU’s new Emergency Notification System. (Photo: John Froschauer/PLU) March 5, 2015 1st Test of Outdoor Speakers Scheduled for March 10 Fire DrillBy Sandy Deneau DunhamPLU Marketing & CommunicationsTACOMA, Wash. (March 4, 2015)—When you hear a big, booming voice in the sky on March 10, it (probably) won’t be A Message From Above. But it is a message Campus Safety
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Global Market Research Growth Highest Since 2010 Posted by: wagnerjc / September 29, 2017 September 29, 2017 Article originally published by Research Live on September 20th, 2017 THE NETHERLANDS – Global turnover of the traditional market research sector was $44.5 billion in 2016, an increase of 2.3% after inflation, according to Esomar’s annual Global Market Research Report.This is the most significant growth for the traditional global market research sector since 2010. When combined with
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PLU music major Jack Burrows awarded first place at national singing competition Posted by: Zach Powers / July 31, 2023 July 31, 2023 By Liza ConboyPLU College of Professional Studies Jack Burrows ’25 won first place in the 2023 National Association of Teachers of Singing (NATS) Competition in San Diego earlier this month. The Pacific Lutheran University music major participated in 5 rounds of auditions and competition to earn first place in the Upper Classical TBB (Tenor-Baritone-Bass) Voice
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dilemmas can be solved without broad, multifaceted expertise. Addressing climate change requires business savvy. Understanding modern racial unrest takes an understanding of American and world history. International diplomacy is often informed by religious traditions. Some of the most successful business managers are experts in psychology. Yet, despite these realities, far too many American universities are neglecting to provide an integrated education—an education that fuses the liberal arts
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stressful your week, and how much you wished, at the time, for the trip’s immediate rescue from your stack of piling worries. Sleep is just too precious. But you’re here now, and so you stuff into a white 14-passenger van, and introduce yourself via some camp-type name game, providing, along with your name, a major and place of birth. The fellow next to you is from Alaska. You wonder briefly what brought him to PLU to study psychology. You watch Tacoma out the window. A pillow would be messianic, you
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