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  • Sociology Major Learning Outcomes Students will be able to formulate sociological research questions. Students will be able to utilize sociological research methods to collect data. Students will be able to analyze data with appropriate sociological data analysis methods. Students will be able to create a theoretically informed argument, integrating sociological ideas to develop nuanced perspectives on social issues. Students will be able to critique systems of social and economic

  • A breach in the security of restricted data can lead to identity theft, legal action against the university, or other great harm to the university or members of the PLU community. While data security policies are designed to minimize the risk of such breaches, incident management and response policies must also be in place to guide institutional response if/when breaches do occur. For the purposes of this policy, an incident is an event that threatens the integrity of PLU data or the

  • Perfect Timing: Pursue a Marketing Analytics Career Posted by: Julie Winters / December 17, 2019 Image: MSMA class at PLU, Tuesday, Feb. 26, 2019. (Photo/John Froschauer) December 17, 2019 Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into meaningful

  • Program OverviewThe MSMA is a quantitatively rigorous, qualitatively rich, STEM-designated program. The program is offered as a fully online program or a hybrid program which includes some on campus classes. The degree offers application of exploratory and measurable research through client projects and prepares candidates for careers, such as, but not limited to marketing research analysts, brand managers, big data analysts, marketing scientists, consumer insights specialists, economic

  • allows so many different options in business, nonprofits and government, as well as the potential to personalize your own path and become an expert, there’s no better degree. That expert status leads to exciting careers in a data driven age. Whether you have an interest in data analytics, creative corporate brand development, or the digital/social marketing world, the Master of Science in Marketing Analytics provides exceptional training for a variety of inspiring career paths.Download a Guide to

  • /organization improve their market position. (4) BMMA 504 : Quantitative Marketing Research Methods and techniques of quantitative marketing research. Emphasis on research design, data collection, basic data analysis including chi-square, correlation, ANOVA and regression as well as interpretation and presentation of results. Students will work in groups to provide a custom research project for a business or non-profit client. (4) BMMA 508 : Qualitative Marketing Research Methods and techniques of

  • Administrative Systems Policy Pacific Lutheran University’s administrative computing systems collect and store sensitive data on employees and students that is needed for the normal operations of the University. PLU employees, including student workers, must assume responsibility for legal and ethical computer, data, and network use. This data may include but is not limited to: Personal (non-public) information on students, employees, or university affiliates University financial information

  • 5 Marketing Analytics Jobs for Data-Driven Innovators Today, we have seen such dramatic increases in the sheer volume of data produced by individuals and organizations that news reports describe the phenomenon as a “data explosion.” Our data explosion has created a new set of challenges. For many organizations, it’s like having the… September 15, 2021

  • Paid Summer Research Program for Undergraduate Students Posted by: nicolacs / October 20, 2023 October 20, 2023 Starting Summer 2024, the Division of Biostatistics at the University of Minnesota, in collaboration with the Masonic Institute for the Developing Brain, will be hosting a 10-week Summer Research Experience for Undergraduates (REU), called Equitable Data Science in Adolescent Development. This 10-week REU is a paid, full-time position designed to give undergraduate students hands-on

  • What is DataFest? DataFest is a competition sponsored by the American Statistical Association (ASA) where teams of up to four students participate in a weekend-long data analysis session. Teams are given large and complex sets of data from real-world organizations and businesses, and the teams’ results may have an impact on research, policies, or decisions in those institutions. Over the course of two days, teams work around the clock to create a thoughtful analysis to present to the judges and