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allows so many different options in business, nonprofits and government, as well as the potential to personalize your own path and become an expert, there’s no better degree. That expert status leads to exciting careers in a data driven age. Whether you have an interest in data analytics, creative corporate brand development, or the digital/social marketing world, the Master of Science in Marketing Analytics provides exceptional training for a variety of inspiring career paths.Download a Guide to

Summer Internships: Economics Posted by: vcraker / September 7, 2022 September 7, 2022 Travis McDaneld ’23 is entering his fourth year at PLU as an economics major, minoring in data science. When he enrolled at PLU, he had every intention of majoring in business, although he admits to not having any idea about what he wanted to do after graduation. But when he took a microeconomics class, he says it all clicked, and he knew what he wanted to study. Through The Alumni & Student Connections

Brian Sung ’24 talks business, econ majors, Oxford adventure, and his unique PLU journey as a first-gen Chinese immigrant Posted by: mhines / March 21, 2024 March 21, 2024 By By Fulton Bryant-Anderson ’23 PLU Marketing & Communications Guest Writer Meet Brian Sung, a business major from the class of ’24 at PLU. When he’s not taking international honors courses or diving deep into his double majors in business and economics, he’s all about data science and statistics through his double minors

Perfect Timing: Pursue a Marketing Analytics Career Posted by: Julie Winters / December 17, 2019 Image: MSMA class at PLU, Tuesday, Feb. 26, 2019. (Photo/John Froschauer) December 17, 2019 Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into meaningful

research projects. Concepts in data analysis and statistical design of experiments (e.g. MatLab, Python, JMP) are incorporated throughout the coursework. Electrochemical content is coupled with professional and communication skills development, as well as elective coursework focused on target career areas (materials science, bio-medicine, energy, etc.).  After 6 months of accelerated immersion coursework and a 9 month industry internship, graduates are ideal “T-shaped” employees that can tackle complex

Summer Internship: Economics major finds family environment with global company Posted by: Silong Chhun / August 30, 2022 Image: Travis McDaneld ’23 spent his summer interning with Russell Investments as a data analyst with the global data operations team. August 30, 2022 By Veronica CrakerMarketing & CommunicationsTravis McDaneld ’23 is entering his fourth year at PLU as an economics major, minoring in data science. When he enrolled at PLU, he had every intention of majoring in business

Pursue Your Dream Job with a Master’s in Marketing Analytics Hear from 3 PLU’s graduates how they build their career in a data-driven age Posted by: thiriba / March 4, 2021 March 4, 2021 Companies need employees who can translate data into information, analyze that information and communicate with organizational leadership in order to achieve data-driven decisions and establish a competitive advantage.Driven professionals seeking to secure a career in marketing or data analytics should consider

an international honors student with a double major in business and economics and a double minor in data science and statistics. Outside the classroom, he’s served as DECA Club president, a resident assistant, and an intern at Russell Investments. We recently met with the busy senior to discuss academic experience at PLU.   What sets PLU apart from other universities? I think PLU is unique because the professors really care about you. I thought I was this weird Chinese immigrant coming here from

research projects. Concepts in data analysis and statistical design of experiments (e.g. MatLab, Python, JMP) are incorporated throughout the coursework. Electrochemical content is coupled with professional and communication skills development, as well as elective coursework focused on target career areas (materials science, bio-medicine, energy, etc.).  After 6 months of accelerated immersion coursework and a 9 month industry internship, graduates are ideal “T-shaped” employees that can tackle complex

Marketing Research program will be renamed the Master of Science in Marketing Analytics.“The change is to reflect the actual content of the program and make it more relevant to business applications, rather than focusing more on theoretical research and less on practices,” said Dr. Chung-Shing Lee, Dean of PLU’s School of Business. “‘Analytics’ is a more specific term for data analytical activities for business applications than the term ‘research,’ which is much stricter in science.” Student feedback