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  • and Leadership for Fall 2015 and Spring 2016 semesters. Work closely with the outgoing general manager during the last month of the school year and attend PLU’s Student Leadership Institute (SLI) prior to Fall Semester of the upcoming school year. Submit proposals for budget and staffing to USMB and a proposal for staff organization. Administer all aspects of the media, including reporting, writing, layout design printing, advertising, photography, editorial decisions, circulation, production

  • to the dean to repeat a course a second time. Master of Science - Marketing Analytics (M.S.)36 semester hours Fall Semester 16 semester hours BMMA 502: Marketing Strategy and Consumer Behavior (4) BMMA 504: Quantitative Marketing Research (4) BMMA 508: Qualitative Marketing Research (4) BMMA 587/588/589: Special Topics in Marketing Analytics (4) January Term 4 semester hours BMMA 598: Graduate Research Project in Marketing (4) Spring Semester 16 semester hours BMMA 524: Advanced Research Methods

  • starting in June. The posters, that are displayed throughout campus, provide information about the effects of all kinds of tobacco use, including cigarettes and chewing tobacco.”It’s a good representation of posters that talk about more than just cigarettes,” Munson said. “We did try to get a bit edgier photos and posters.”He said they wanted to show the other side of tobacco advertising – one example is of a few cowboys. One represents the famous Malboro man and he tells the other how he has emphysema

  • . White will reflect on his journey, as well as his current job, which entails reaching out to leaders – both religious and secular – in the world’s conflict areas, when he comes to Pacific Lutheran University on Feb. 21 as one of the keynote speakers of the Wang Center Symposium: Legacies of the Shoah. White specializes in building cross-border coalitions and history-making campaigns, three of which led to major international treaties: the U.N. Convention on the Rights of Persons with Disabilities

  • BMMA 502 : Marketing Strategy and Consumer Behavior Key topics in marketing strategy to identify target markets, develop/refine brands, and showcase points of parity and difference. Focuses on the thoughts and emotions of consumers, their behaviors, and their motivations to help implement strategies which are built upon innovative edge consumer behavior models. Practice Focus: In collaboration with real-world marketing challenges, students apply marketing strategies to help a business

  • PLU Athletics returns to action with new COVID-19 testing protocols Posted by: Silong Chhun / February 18, 2021 February 18, 2021 By Veronica CrakerPLU Marketing & CommunicationsDespite the challenges of COVID-19, PLU student-athletes have returned to play. In December, the Northwest Conference Presidents' Council announced competition could resume as long as federal, state, local and NCAA health directives permitted. Since then, PLU Athletics has initiated a COVID-19 testing strategy designed

  • without a Masters degree.  Candidates also join a larger community of MBA professionals who are always willing to support students just starting out in their professional career. What’s the difference between the Business Administration and Management Science and Quantitative Methods tracks?The Business Administration and Management Science and Quantitative Methods (MSQM) tracks of the MBA include the same core courses and both focus on strategy and innovation.  The MSQM track adds the opportunity to

  • StadiumA sunny September morning in 1963 saw US president John F. Kennedy touching down in Cheney Stadium, arriving amid an eager crowd of as many as 25,000, according to News Tribune estimates. Kennedy met Pacific Lutheran University and University of Puget Sound presidents Robert Mortvedt and R. Franklin Thompson, and was flanked by two rows of university professors as he exited the helicopter–a security strategy and an opportunity for these faculty to get close glimpses of Kennedy. He took the

  • Events GREAN ClubAboutGREAN LeadershipUpcoming EventsAboutGREAN, or Grass Roots Environmental Action Now, is a club that promotes environmental awareness and action on campus and throughout the community to combat threats to our ecosystem and surrounding environment. The group itself has helped organize campaigns such as Take Back the Tap, as well as the Smart Paper Campaign, an initiative to change the paper policy on campus to using post consumer recycled paper. Additionally, the club has been

  • investment that pays dividends not only for the community via clean water and health education but also for our students as they consider their experience and vocation, for decades to come. Thanks to a generous match by the School of Business Executive Advisory Board,  your gift may be doubled to provide 2x the impact! [Helpful Directions: When you click this button, you will be taken to our donation site: https://www.givecampus.com/campaigns/37955/donations/new  Please choose Academics, then School of