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  • Program Schedule https://www.plu.edu/msma/program/schedule/

    Program Schedule for Marketing AnalyticsTwo Delivery Format OptionsThe Master of Science in Marketing Analytics consists of nine classes (36 total credits) and can be taken fully online or in a hybrid format. Classes are scheduled in the evenings allowing students to work part or even full-time while in the program.Fully Online MSMA - Accessible Anywhere with Individualized SupportThe online MSMA program offers a flexible schedule for students with full-time jobs, children, or other

  • Video https://www.plu.edu/msma/guide/video-5-jobs/

    5 Marketing and Data Analytics Jobs

  • Webinar Replay https://www.plu.edu/msma/webinar-replay/

    Master of Science in Marketing AnalyticsWebinar Replay Can’t join a live information session? You can watch a webinar replay. Fill out the form to register. The webinar will start when you submit the form. We will also send you an email with the link so you can watch it anytime. If you have any questions after watching the webinar, please contact the Program Director, Juanita Reed, at reedjj@plu.edu or schedule a phone appointment. /*

  • Video Blog https://www.plu.edu/msma/video-blog/

    Videos Spotlighting the Master of Science in Marketing AnalyticsHow Marketing Analytics Can Improve CreativityIn this video, Hansel Doan, a graduate from PLU’s Master of Science in Marketing Analytics, discusses how the program allows him to interpret his work tasks more thoughtfully. Since graduating in 2017, Hansel has been working as a visual designer at Starbucks.Starbucks Designer Hansel Doan Talks About PLU's MSMA ProgramHansel Doan ’10 MSMA ’17 is a visual designer at Starbucks. He talks

  • Curriculum https://www.plu.edu/busa/curriculum/

    semester hours Course NumberTitleOld Gen EdNew Gen EdCredits BUSA 201Introduction to Business4 ECON 101Principles of MicroeconomicsSOES4 MATH 128Linear Models & CalculusMR, NSQR4 PHIL 225Business EthicsPHVW4 STAT 231Introductory StatisticsMRQR4 Concentration OptionsBy taking an approved set of electives beyond the 36-credit BUSA Core, you can earn a concentration designation in: Accounting; Finance; Management & Human Resources; Marketing; or work with a faculty advisor to build an Individualized

  • Business https://www.plu.edu/catalog-2023-2024/undergraduate-program/program-curriculum-information/business/

    (4) BUSA 308: Principles of Marketing (4) BUSA 309: Creating Value in Operations (4) BUSA 310: Information Systems and Database Management (4) BUSA 499: Capstone: Strategic Management (4) B.B.A. Elective Requirement: Any 16 semester hours of upper-division business electives or any non-business elective courses approved by a student’s faculty advisor. Minimum of 12 semester hours elective in business required. Supplemental Course Requirements Supplemental courses may also satisfy the General

  • Graduate Programs Week MSMA Information Session https://www.plu.edu/admission-graduate/visit/graduate-programs-week-information-session-2-3/

    Master of Science in Marketing Analytics Information Session Registration Form /*

  • How to Apply https://www.plu.edu/msma/how-to-apply/

    Apply to the Master of Science in Marketing Analytics ProgramThe School of Business accepts both Standard and Fast Track Applications for admittance into its graduate programs. A Fast Track application process is available for current PLU undergraduate and graduate students from any major and recent PLU alumni seeking admission to a School of Business graduate program. Space for Fast Track students may be limited and competitive. Learn about the Fast Track application and conditions of

  • Join the Mailing List https://www.plu.edu/msma/join-the-mailing-list/

    Get information about the Master of Science in Marketing Analytics /*

  • Staff https://www.plu.edu/busa/staff/

    Mark Mulder, Ph.D. Dean Full Profile 253-535-7258 muldermr@plu.edu