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  • PLU to host environmental symposium and Earth Week events exploring the violence of natural resource extraction Posted by: Zach Powers / March 27, 2023 March 27, 2023 Pacific Lutheran University will host the Steen Family Symposium for Environmental Issues and Earth and Diversity Week April 17-23 . Series events will explore the theme of “Sowing Resilience in Fractured Land.” Guest speakers, dialogues, and hands-on activities will invite attendees to examine the wide-ranging and long-term

  • By Michael Halvorson.  On October 17, 2017, PLU alum Brad Tilden (1983) engaged with students, faculty, and alumni in a lively conversation about the past, present, and future of Alaska Airlines. The special event was organized as the 13th annual Dale E. Benson lecture in…

    . Tilden concluded. “A commitment to hard work, questioning, and preparing for a changing world will serve you well.” PLU’s Business and Economic History program seeks to connect PLU students from all majors to leading companies and thought-leaders in the Pacific Northwest, as well as broader trends in the business and academic community.  The program offers a curriculum that encourages the study of business organizations, entrepreneurs, workers, products, and consumers, as well as the economic forces

  • Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…

    many aspects of behaviour, including consumer behavior.” Social media networking communities offer many opportunities for participants to influence and inform one another about products, services, and brands (Muniz and O’Guinn 2001). Brand equity is strongly supported by consumer advocacy (Almquist and Roberts, 2000), a factor not lost on companies seeking brand lift. Netnography is uniquely positioned among social media research methods to generate cultural insights from contextualized data rather

  • Computer science drives innovation throughout the US economy, but the subject remains neglected or marginalized in K-12 education. Can more be done to improve student access to this important way of thinking? Please join Alice Steinglass of Code.org  on October 9, 2018 at Pacific Lutheran…

    Supported by a generous endowment from the Benson Family, the Dale E. Benson Lecture in Business and Economic History is designed to bring leading experts in the fields of history, business, and economics to campus to address the PLU community. Jolita and Dale Benson at a recent Benson Lecture. Along with the business and economic history curriculum, the lecture is designed to encourage the study of business organizations, entrepreneurs, workers, products, and consumers, as well as the economic forces

  • TACOMA, WASH. (Oct. 24, 2016)- In the U.S. and around the world, rivers represent primary sources for the water we need to live. But PLU digital media major Rachel Lovrovich ’18 did not become aware that many major water sources are in serious trouble until…

    Kelly Lavelle ’18, publicity designer and photographer; and communication major Joshua Wiersma ’17, assistant editor. Lavelle, who took photographs and helped brand the film, said individuals can help prevent pollution through simple tasks such as picking up trash, being careful about the products they buy and getting more involved in community activities. “The film aims to raise awareness about ecological issues that face our waterways,” Lavelle said. “We can all help solve the problems.” “Changing

  • Computer science drives innovation throughout the US economy, but the subject remains neglected or marginalized in K-12 education. Can more be done to improve student access to this important way of thinking? Please join Alice Steinglass of Code.org  on October 9, 2018 at Pacific Lutheran…

    Supported by a generous endowment from the Benson Family, the Dale E. Benson Lecture in Business and Economic History is designed to bring leading experts in the fields of history, business, and economics to campus to address the PLU community. Jolita and Dale Benson at a recent Benson Lecture. Along with the business and economic history curriculum, the lecture is designed to encourage the study of business organizations, entrepreneurs, workers, products, and consumers, as well as the economic forces

  • TACOMA, WASH. (March 2, 2016)- Co-founder of Android and Pacific Lutheran University graduate Nick Sears took the technology world by storm when he teamed up with inventors Andy Rubin and Chris White to market and launch Android, one of the world’s top operating systems for…

    Health Services for MultiCare Health System. Visit the School of Business website for more information.“I spent my last three years at Google as a project advisor and mentor to younger employees and it changed my perspective,” Sears said. Even though he still loves to create and market products, it isn’t as meaningful to him as it once was, Sears said. “Teaching provides an opportunity to help another person improve their life.” Last year, former Lute Andre Tacuyan ’15 approached Sears for advice

  • By Sarah Cornell-Maier ‘19.  This Fall, Pacific Lutheran University is introducing a new class that serves as a gateway to the Innovation Studies Program . Hist/Phil 248: Innovation, Ethics, and Society is a team-taught course that combines many different fields of study into one. It…

    makerspace in Hinderlie Hall, and our class will be meeting there periodically to complete brainstorming sessions on whiteboards, design art in groups, and build simple product prototypes that they would love to see.  We’ll also be studying the history of popular products and some of their unintended consequences, many of which were surprising, unexpected, or problematic.” Of course, students taking Hist 248/Phil 248 will also have a chance to declare an Innovation Studies minor, which they can do

  • By Damian Alessandro, ’19 At Pacific Lutheran University, we’re pretty excited about innovation. Over the past few months, my colleague Sarah Cornell-Maier and I have been writing about several types of innovation that we see in the workplace and in our curriculum. This week, I…

    invent something new to be innovative. Instead they can modify products or processes that already exist, or create new business models that other organizations are not trying.   Starbucks and Coffee Culture For example, Howard Schultz, executive chairman of Starbucks, built his company up from virtually nothing to the success it is today by implementing a personal approach to consuming coffee, like he witnessed in the of espresso bars of Milan, Italy. Schultz did not invent coffee, nor did he invent

  • TACOMA, WASH. (April 27, 2016)- Michael Farnum, director of military outreach at Pacific Lutheran University, is an advocate for connecting with the earth after he realized how it can help save lives. He was inspired by John Beal, a military veteran who was given six…

    U.S. Fish and Wildlife Service, as well as Dick and Paula Hopkins of Hopkins Forestry, a private company respected by natural resources professionals across the nation. Even though Farnum specializes in veteran relations, students from all over campus are invited to join the program and he encourages environmental studies majors and minors to get involved. “I did the project for many reasons,” said Ron Berg ’18, one of this year’s participants. “To hopefully connect a bit with some Lutes out of