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important social impact. Social innovation At PLU, we’ve been studying social innovation all year in our new Innovation Studies program. As part of our work, we invited Alice Steinglass to share her organization’s strategy during this year’s Benson Lecture in Business and Economic History. Steinglass participated in a workshop on teaching computer science in local schools (with Heavenly Cole and Laurie Murphy), and she delivered an exciting evening talk for about 180-students, faculty, and alumni

strategy to deal with both its internal environment and the external market environment. How Market Research Supports Starbucks Business StrategyStarbucks has been a successful company over many decades largely because of its stellar business strategies.  The company engages in both horizontal and vertical integration.  Horizontal integration is evident in Starbucks’ evolution of products.  Vertical integration can be seen in the acquisitions that support the supply chain and business operations

April 1, 2013 Six business students participated in the 2013 International Collegiate Business Strategy Competition this spring. From left to right: Zach Grah, Jordan Dahms, Cameron Holcomb, Arne-Morten Willumsen, Iren Atemad and Karrie Spencer. Photo by John Froschauer. The Real World (with a Safety Net) By Steve Hansen and Chris Albert Assistant Professor of Management Kory Brown has a plaque on his office wall commemorating his participation nearly 20 years ago in a business simulation

money on as you play to enhance your gameplay experience. Grande became a proven leader in the field and was recruited to Amazon where he currently has two job titles — franchise lead and head of product management for mobile. He is defining product strategy for Amazon in the mobile games space and serving as the business lead for Amazon Games studio, overseeing a team of product managers, engineers, designers, and producers. Grande says one of the things he loves about working in gaming is the pace

Regan Zeebuyth ’01 helps shape culture and solve puzzles at Amazon Posted by: Zach Powers / May 31, 2022 Image: As the senior manager for corporate affairs business operations, Regan Zeebuyth ’01 leads the business operations team for worldwide communications at Amazon. (Photo by Silong Chhun) May 31, 2022 By Zach Powers ’10PLU Marketing & CommunicationsRegan Zeebuyth ’01 has always been curious. Curious about words, about ideas, and about systems. He’s always trusted that curiosity to guide

March 19, 2012 Professor Kory Brown and five of the six students who will be competing in the International Collegiate Business Strategy Competition in Long Beach, Calif., this year. Working Together By Steve Hansen On Kory Brown’s office wall there is a small rectangular plaque. He earned it 17 years ago for his participation in a business simulation competition when he was an MBA student. The plaque is a curious memento given Brown’s accomplishments since then: For nearly two decades, he

the collective note taking process at the conference, I found myself reverting back to my own personal note taking strategy instead. In the weeks following, I continued to reflect on the practice of collective note taking and decided that there are indeed benefits to the practice if it is carefully designed. For example, if I were to use such a strategy, I would organize students into smaller groups of maybe three or four, rather than asking an entire class (or large group) to simultaneously work

concept is quite simple and the strategy has been in use since the time of Socrates. Best of all, discussing essential questions fits perfectly with PLU’s mission to educate students for lives of thoughtful inquiry. The Socratic seminar is one effective way to structure inquiry in a course. However, I believe using essential questions offers a simpler strategy that can be implemented across all academic levels and disciplines, including ones that rely heavily upon factual knowledge and performance

, Marketing Strategy, in Fall 2016 was my favorite. We worked closely with a nonprofit organization to evaluate their current marketing situation and develop new ideas for how to achieve certain business objectives. I’m more interested in the strategy side of things myself, and being able to work with a real client was awesome. So for me, this project covered a lot of things I was already interested in gaining more experience and expertise. What are you up to now?  Right now I work in Digital Strategy and

HACU-member school, this event is available to PLU students. The deadline to apply has been extended to next Wednesday, April 21st. The Emerging Leaders’ Summit gathers undergraduate and graduate students who are majoring in STEM, Business, Communications, and Liberal Arts to participate in professional development training throughout the day, as well as learn about available internships and full-time roles with some of HACU’s corporate partners. Find full details and apply here: www.hacu.net/hacu