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PLU digital campaign explores the meaning of the words “anti-racist,” “anti-Blackness,” “decolonize” and “BIPOC” Posted by: Zach Powers / September 21, 2020 Image: Members of PLU’s “MLMC: Words Mean Things” team include (from left to right) Angie Hambrick (co-producer), Ami Shah (discussion facilitator), Kenzie Gandy (co-producer) and Lace Smith (co-producer). September 21, 2020 “My Language. My Choice. Words Mean Things” is a dynamic digital campaign being launched this month by Pacific

with much qualitative research, netnography is geared to study the perceived and symbolic meanings, consumption patterns of online consumers, and other cultural information in the social context of digital environments (Kozinets, 2010). Netnography is also used to study the phenomenon of online sociability – a result of the online exchange of information. Social media traffic generally occurs without mediation. As such, this free behavior expressing honest perceptions and frank opinions provides a

their research and marketing campaign ideas at the conclusion of fall semester’s Marketing Strategy and Management course. So impressed, Baldwin wanted to share their findings and continue the discussion statewide at the Traffic Safety Conference held in Kennewick, Washington this April. Wagner joined two other panelists, Jessie Knudsen and Brent Mason. Knudsen, Communications Consultant from the Department of Licensing, highlighted the DOL’s first digital campaign to target younger audiences with

undergraduate experience.It was while studying in London and Copenhagen that McGaha developed a passion for travel photography and videography. Using just her iPhone and her computer’s default video editing software, she taught herself the nuances of capturing engaging video footage and how to edit large volumes of video clips down to energetic, shareable video montages. McGaha is also a capable blogger and photographer. Her knack for creating do-it-yourself digital travel content, along with her infectious

— such as auditions — but not accounting, marketing and management theories.  Many artists could learn more about marketing, he says: “As an actor, you need to know how to market yourself, especially in the digital age,” whether through Instagram or another form of social media.   He’s learning more about marketing in his MBA program. With teammates, Wallace delves into case studies and learns about marketing tools. For the year-end project, his group is crafting a real-world marketing plan for a

leading roles in bringing the Tournées Film Festival to PLU. Both faculty members are confident the featured films will have a lasting impact on the PLU community.What makes film such a valuable window into other cultures? Wilkin: For many people, film is the only means to get a glimpse of other places, other cultures. Film is a means of storytelling, and it is through narrative that we gain empathy for others who may be different from us. At the same time, how we tell stories (and make films) is

marketing. Having the basic knowledge of how different sports operate has allowed me to bring in my own ideas, as well as feed off of and learn from the many other ideas that (Sounders staff and interns) bounce around each day. Samantha Lund '16 is a communication major with an emphasis in public relations. Samantha Lund - Alaska AirlinesWhat is your title; how many hours per week do you work; and which staff members do you work with most? My official title is “Digital Content Intern,” which means I

operating system was released. Many of the apps that we rely on today – from Instagram to Pinterest – didn’t even exist yet. Although marketers accurately predicted an increase of advertising dollars going towards online media strategies, we still capitalized the word “Internet” and described it as “alternative media.” Today, it’s impossible to imagine a world without hundreds of apps to choose from or GPS on your mobile phone. Digital advertising spending has surpassed traditional TV, digital

Seattle-area native spent much of her time listening to KUOW, their local National Public Radio station.“We have a radio in my kitchen, right above where we cook, so pretty much I’d wake up, come into the kitchen and KUOW would be on every single day,” Rich said. “So that style of radio is very close to my heart.” This fall, Rich is pairing her love of audio storytelling and theatre education to create an independent production of “The War of the Worlds.” Based on the H.G. Wells novel, the show’s

“These Four Years” premieres on campus April 28 Posted by: Todd / March 30, 2016 March 30, 2016 These Four Years, MediaLab’s newest documentary, will have its on-campus premiere Thursday, April 28, 2016, in the Studio Theater. The film has recently received both the Award of Merit from the Accolade Competition of Southern California and a National Broadcasting Society Award in the documentary category. It is the final event in the 2016 SOAC FOCUS Series on Storytelling. The documentary by