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Change, Technology Analysis and Strategic Management, Internet Research, International Journal of Services Technology and Management, Competitiveness Review, Journal of International Technology and Information Management, and the International Journal of Technology Transfer and Commercialization. Dr. Lee is a member of the editorial board of the Technological Forecasting and Social Change (Elsevier), International Journal of Innovation and Technology Management (World Scientific Publishing), Journal

Change, Technology Analysis and Strategic Management, Internet Research, International Journal of Services Technology and Management, Competitiveness Review, Journal of International Technology and Information Management, and the International Journal of Technology Transfer and Commercialization. Dr. Lee is a member of the editorial board of the Technological Forecasting and Social Change (Elsevier), International Journal of Innovation and Technology Management (World Scientific Publishing), Journal

Lace Smith Associate Vice President Phone: 253-535-7436 Email: smithla@plu.edu Status:Working Hybrid Professional Biography Education M.B.A., Business, Pacific Lutheran University - School of Business B.A., Studio Art, University of Puget Sound Biography As Associate Vice President of Marketing & Communications, Lace M. Smith leads the MarCom department. Smith’s teams include the design group, content development, web design, and customer service. Smith is responsible for developing and

, Environmental Economics, Natural Resource Economics, Behavioral Economics, Strategic Behavior, Econometrics Biography Ryan Swartzentruber is a dedicated educator and researcher with a passion for environmental policy and experimental economics. He strives to engage students by applying microeconomic theory to real-world challenges and encouraging them to tackle complex issues. Ryan joined Pacific Lutheran University in 2024 after completing his Ph.D. at the University of Tennessee. He has taught a variety

regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation. Regarding the CRM topic, she introduces a data mining approach to improve the predictability of future customer responses to marketing activities such as mailings and other forms of direct marketing promotions. Her paper is published in the Journal of Interactive Marketing, Journal of

and (2) customer relationship management (CRM) using big data. As regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation. Regarding the CRM topic, she introduces a data mining approach to improve the predictability of future customer responses to marketing activities such as mailings and other forms of direct marketing promotions. Her paper

People’s Choice Awards in 3 Minute Thesis PSU 2018. His interests include analytical and computational methods for optimization and operation research, data mining and finding hidden patterns, strategic planning and management, international technology transfer, and decision making. For fun, Maoloud likes traveling, meeting new people, and discovering new cultures. He loves to get outside and enjoy the natural wonders of the Pacific Northwest. His favorite activities are hiking on trails and meditating

Awards in 3 Minute Thesis PSU 2018. His interests include analytical and computational methods for optimization and operation research, data mining and finding hidden patterns, strategic planning and management, international technology transfer, and decision making. For fun, Maoloud likes traveling, meeting new people, and discovering new cultures. He loves to get outside and enjoy the natural wonders of the Pacific Northwest. His favorite activities are hiking on trails and meditating while

Certifications: Certificate of Executive Leadership, Nonprofit Executive Leadership Institute of University of Washington Certified Trainer, Participative Leadership Areas of Emphasis or Expertise: Marketing, brand and product development Developing strategic business and operating plans Healthcare Ambulatory Operations Professional Memberships/Organizations: American Marketing Association (AMA) Society for Healthcare Strategy and Market Development (SHSMD) American College of Healthcare Executives (ACHE)

Delaware Professional Certifications: Certificate of Executive Leadership, Nonprofit Executive Leadership Institute of University of Washington Certified Trainer, Participative Leadership Areas of Emphasis or Expertise: Marketing, brand and product development Developing strategic business and operating plans Healthcare Ambulatory Operations Professional Memberships/Organizations: American Marketing Association (AMA) Society for Healthcare Strategy and Market Development (SHSMD) American College of