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5 Marketing and Data Analytics Jobs
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Boost your resume with online, hands-on courses this summer Data Analytics TrackPLUS 287.1: Intro to Data Analytics (10406) Utilize tools like Excel to analyze real-world datasets and solve real-world problems. PLUS 288.1: Data Visualization with Tableau (10409) – Learn to apply key design principles and create digestible and dynamic data visualizations to impact the world around you. Robert Alvarez, Lead Instructor Rita Cidre Bernstein, MBA, Lead Instructor Digital Marketing TrackPLUS 287.2: E
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/Organizations American Marketing Association The Institute of Operations Research and the Management Sciences (INFORMS) Digital Analytics Association Academy of Marketing Science Chinese Scholar Marketing Association Biography Qin Zhang is a tenured Associate Professor of Marketing and teaches undergraduate and graduate courses such as Big Data and Digital Analytics, Advanced Research Methods, Qualitative Marketing Research, Marketing Analytics and Principles of Marketing. She also supervises student
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/Organizations American Marketing Association The Institute of Operations Research and the Management Sciences (INFORMS) Digital Analytics Association Academy of Marketing Science Chinese Scholar Marketing Association Biography Qin Zhang is a tenured Associate Professor of Marketing and teaches undergraduate and graduate courses such as Big Data and Digital Analytics, Advanced Research Methods, Qualitative Marketing Research, Marketing Analytics and Principles of Marketing. She also supervises student
Area of Emphasis/Expertise -
Master of Science in Marketing AnalyticsWebinar Replay Can’t join a live information session? You can watch a webinar replay. Fill out the form to register. The webinar will start when you submit the form. We will also send you an email with the link so you can watch it anytime. If you have any questions after watching the webinar, please contact the Program Director, Juanita Reed, at reedjj@plu.edu or schedule a phone appointment. /*
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publishers, and its Constellation group is at the forefront digital publishing. They offer independent publishers e-book distribution, digital discovery services, and two varieties of digital printing – short print run (SPR) and print on demand (POD) – along with a number of online marketing tools.
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aspects of the publishing industry like style of writing; specific forms such as poetry, prose, journalistic, or professional writing; specific publishing formats like the Chicago Manual of Style or AP (Associated Press) Style; and gaining strong editing skills. Some examples of classes in this category include The English Language, Communication Writing, and Digital Writing and Storytelling. Marketing/Management This category of elective courses focuses on students’ professional skills concerning
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Videos Spotlighting the Master of Science in Marketing AnalyticsHow Marketing Analytics Can Improve CreativityIn this video, Hansel Doan, a graduate from PLU’s Master of Science in Marketing Analytics, discusses how the program allows him to interpret his work tasks more thoughtfully. Since graduating in 2017, Hansel has been working as a visual designer at Starbucks.Starbucks Designer Hansel Doan Talks About PLU's MSMA ProgramHansel Doan ’10 MSMA ’17 is a visual designer at Starbucks. He talks
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BMMA 502 : Marketing Strategy and Consumer Behavior Key topics in marketing strategy to identify target markets, develop/refine brands, and showcase points of parity and difference. Focuses on the thoughts and emotions of consumers, their behaviors, and their motivations to help implement strategies which are built upon innovative edge consumer behavior models. Practice Focus: In collaboration with real-world marketing challenges, students apply marketing strategies to help a business
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, Marketing Strategy, in Fall 2016 was my favorite. We worked closely with a nonprofit organization to evaluate their current marketing situation and develop new ideas for how to achieve certain business objectives. I’m more interested in the strategy side of things myself, and being able to work with a real client was awesome. So for me, this project covered a lot of things I was already interested in gaining more experience and expertise. What are you up to now? Right now I work in Digital Strategy and
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