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  • PLU PodcastingThis research conducted by MSMA student Nathan, took an exploratory look at the podcasting potential within Pacific Lutheran University’s School of Business. The research focused on identifying the preferred format and content derived from measuring respondents’ input on several variables relating to both elements. Increasing Online Sales for South Tacoma Honda: Progressive insights Through Marketing AnalyticsThe primary objective of this project was to determine the most

  • Building a Career in a Data-Driven AgeA Guide to a Master’s in Marketing Analytics /*

  • (B.A.K.) Bachelor of Business Administration (B.B.A.) Bachelor of Fine Arts (B.F.A.) Bachelor of Music (B.M.) Bachelor of Musical Arts (B.M.A.) Bachelor of Music Education (B.M.E) Bachelor of Science (B.S.) Bachelor of Science in Kinesiology (B.S.K.) Bachelor of Science in Nursing (B.S.N.) Majors - Undergraduate Art History (B.A.) Biology (B.A., B.S.) Business Administration (B.B.A.) Concentrations Accounting Finance Management Marketing Individualized Chemistry (B.A., B.S.) Areas (B.S.) General

  • , business, marketing, etc.), needs skilled interpreters of that massive amount of valuable data available in order to promote progress.  Tip: Interested in securing a marketing analytics career? Download PLU’s digital resource: Building a Career in a Data-Driven Age — A Guide to a Master’s in Marketing Analytics. According to the Bureau of Labor Statistics, the demand for market research analysts is expected to grow by 20% by 2028, a rate of growth much higher than the average for all occupations. The

  • and Communications Lace M. Smith, associate vice president of marketing and communications As Associate Vice President of Marketing & Communications, Lace M. Smith leads the MarCom division on an interim basis. Her teams include the design group, content development, as well as web design, customer service and Lute Locker. Smith is responsible for the development and implementation of a content strategy that integrates website, social media and digital campaigns with print and external

  • Calendar ResoLute Staff Marketing and Communications Lace M. Smith, associate vice president of marketing and communications As Associate Vice President of Marketing & Communications, Lace M. Smith leads the MarCom division on an interim basis. Her teams include the design group, content development, as well as web design, customer service and Lute Locker. Smith is responsible for the development and implementation of a content strategy that integrates website, social media and digital campaigns with

  • Development Office at the Museum of Glass Child study & treatment center counselor at state psychiatric hospital Research Coordinator at the University of Washington Manager, DSHS, Clover Park Vocational Education School Research Project Director, Madigan Army Hospital Behavioral Interventionist for children with autism Behavioral analyst and school counselor Peace Corps volunteer Digital marketing agency Boys & Girls Club Firefighter Research assistant, Microsoft PLU Psychology Alumni have attended

  • July 13, 2014 PLU Awarded PSE Foundation Grant to Update Campus Emergency-Notification System PLU Marketing & Communications Pacific Lutheran University has received a $15,000 grant from the Puget Sound Energy Foundation to increase the university’s capacity to respond to the campus community and the public during emergencies and natural disasters. As a result, PLU is implementing a new Emergency Notification System this summer: the Metis Secure MS-5100 Indoor Emergency Help Station. For less

  • concepts of student development. Lace has been a facilitator for the Student Social Justice Training Institute, at multiple queer student leadership retreats and has presented at both National Association of Student Personnel Administrators conference and NASPAtech. Donna L. Gibbs, vice president of marketing and communications Gibbs most recently served as managing director, and helped establish the west coast operations, of Bluetext, a Washington, D.C.-based digital marketing and strategic

  • Tech for Social Impact group, he served as chief marketing and operations officer for Microsoft Asia Pacific. He helped launch the Unlimited Potential organization within Microsoft, focused on developing new and more affordable computing solutions to help close the digital divide for lower-income societies globally. Halvorson said a number of PLU alumni have gone to work at Microsoft and other tech companies, and they have had their hand in major technological innovations. But few realize that high