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MBA students get their hands dirty, help brand Skagit Valley Posted by: Kari Plog / February 8, 2017 Image: PLU master’s students studying Marketing Management work in a potato field in Skagit Valley, about 60 miles north of Seattle. (Photo by Jason Borean) February 8, 2017 By Genny Boots '18PLU Marketing & CommunicationsTACOMA, WASH. (Feb. 8, 2017)- Last semester, master’s students in Pacific Lutheran University’s School of Business got their hands dirty and counted craft breweries, farms and

It’s Mylie Miller’s job to market Wild Waves. And yes, she has a lot of fun at work Posted by: Zach Powers / November 22, 2019 Image: PLU alumna Mylie Miller works in marketing at Wild Waves Theme & Water Park in Federal Way. (Photos by John Froschauer/PLU) November 22, 2019 By Ernest JasminGuest Writer for Marketing & CommunicationsMylie Miller ‘19 had only visited Federal Way’s Wild Waves Theme & Water Park once before last spring, and that episode ended with her looking like a pint-sized

information.As a software developer and technology author, I have been very impressed with the comprehensive collection of Alexa toolkits and developer resources that have been made available for innovators to experiment with. A toolkit (or SDK) allows programmer’s access to Alexa’s features and lets them create Alexa ‘skills’. A developer can also integrate Alexa directly into an existing product via the Alexa Voice Service (AVS) interface. I have spent many hours using SDKs over the years to write programs

silver). As a software developer and technology author, I have been very impressed with the comprehensive collection of Alexa toolkits and developer resources that have been made available for innovators to experiment with. A toolkit (or SDK) allows programmer’s access to Alexa’s features and lets them create Alexa ‘skills’. A developer can also integrate Alexa directly into an existing product via the Alexa Voice Service (AVS) interface. I have spent many hours using SDKs over the years to write

course (Innovation Seminar), in addition to supporting coursework in design thinking, ethics, business principles, and the history of technology. Now in its third year, Innovation Studies currently has 45 students enrolled in the program. Congratulations to all 2021 graduates! Sage Allen Sage Allen majored in Strategic Communication with two supporting minors in Innovation Studies and Specialized Marketing. His next step is commissioning as an officer into the Army Reserves and pursuing a career in

Starbucks’ Use of Market Research Propels the Brand Posted by: wagnerjc / November 7, 2017 November 7, 2017 Starbucks expertly employs market research to craft marketing messages and stay informed about consumer sentiment. Businesses in the coffee industry are susceptible to many external risks, most of which they are not able to control or even influence. The list of external threats is long, ranging from vagaries in the weather to ethically sourced coffee, and Starbucks must develop agile

serve you in your professional and personal life — from offering perspective to helping you land a job. 5. Master of Science in Marketing Analytics (MSMA)Companies and organizations rely on consumer data now more than ever to operate their businesses successfully, and the need for data-fluent individuals is on the rise. As a marketing analyst, you’ll add value to any organization by providing the research, insight and analysis needed to make major business decisions. As a field, marketing research

activity included presentations by Academic Affairs, Budget and Finance, Development and Student Life. Read Previous Conference unites art and religion Read Next Area leaders discuss fighting disease worldwide COMMENTS*Note: All comments are moderated If the comments don't appear for you, you might have ad blocker enabled or are currently browsing in a "private" window. LATEST POSTS Three students share how scholarships support them in their pursuit to make the world better than how they found it June

engage Virchow Krause, LLP, to perform the financial audits for fiscal year 2008. Other committee activity included presentations by Academic Affairs, Budget and Finance, Development and Student Life. The next Board of Regents meeting will be held October 12 to 14. Read Previous The ‘holy cow’ moment Read Next Alumna, graduate speak at commencement COMMENTS*Note: All comments are moderated If the comments don't appear for you, you might have ad blocker enabled or are currently browsing in a "private

president for finance and operations. Director of Athletics Laurie Turner said the new field and the continued investment in capital facilities for athletics will enhance athletic and fitness opportunities for students, improve recruiting for student/athletes, and help continue alumni development. This will “level the playing field,” in regards to raising where PLU athletic facilities rank in the Northwest Conference, she said. Funding toward a synthetic surface baseball field continues and this past