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2009-2010 “Bring Back the Bike” Campaign Initiative (pdf) view download

found out some of the people I knew were gay, and I didn’t want to insult them or put a negative connotation to being gay,” Hoefer said. “I did not want to make those people feel uncomfortable with my language.” Which is the whole point of PLU’s powerful My Language/My Choice campaign: What you say can hurt, but what you don’t say can help. “Everyone hates feeling looked-down upon and feeling small in a situation and feeling uncomfortable,” Hoefer said. “By me not using those words, I don’t put