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Summer Internship: Economics major finds family environment with global company Posted by: Silong Chhun / August 30, 2022 Image: Travis McDaneld ’23 spent his summer interning with Russell Investments as a data analyst with the global data operations team. August 30, 2022 By Veronica CrakerMarketing & CommunicationsTravis McDaneld ’23 is entering his fourth year at PLU as an economics major, minoring in data science. When he enrolled at PLU, he had every intention of majoring in business

taught research methods, statistics and capstone courses (e.g., senior research projects and theses) at Monmouth College and Pacific Lutheran University. During this time, he recognized that students could learn research methods and contribute to social science concurrently, with results disseminated beyond his classroom. Dr. Grahe’s desire to improve psychology students’ training and educational experiences, as well as the method in which social science data are collected, analyzed and discussed

Why Marketing Analysts are Game Changers for Business Posted by: Lace M. Smith / November 27, 2019 November 27, 2019 By Melissa BehrendGuest Writer for Marketing & CommunicationsCompanies work diligently to keep a step ahead of their competition, and marketing analysts play a major role in this strategy. Consumers determine where their money goes, but marketing analysts use data to determine why they spend their money where they do, which is crucial when it comes to companies bringing in new

Green Chemistry Internship Posted by: nicolacs / May 12, 2022 May 12, 2022 Healthy Building Network (HBN) a not-for-profit, nongovernmental organization based in Minnesota, operates the Pharos system of chemical hazard data tools, which enable product makers to investigate hazards of current product chemistries and find safer alternatives. The project planned is for the intern to learn HBN’s data tools, identify data gaps in the system, add new data sources and/or features, populate compound

Summer Internships: Economics Posted by: vcraker / September 7, 2022 September 7, 2022 Travis McDaneld ’23 is entering his fourth year at PLU as an economics major, minoring in data science. When he enrolled at PLU, he had every intention of majoring in business, although he admits to not having any idea about what he wanted to do after graduation. But when he took a microeconomics class, he says it all clicked, and he knew what he wanted to study. Through The Alumni & Student Connections

of relief from all future marketing researchers.So what do I search for?Other than the obvious title of “marketing researcher,” it can be a little difficult when you first start out the job search. There are so many different titles that can be associated with marketing research. Some jobs are specifically for the data analytics side of marketing research; these jobs can be titled “data scientists”  or “research analyst.” Other job titles may also be related to what you are interested in doing

, she has realized it is “important for [her] to understand the numbers and the statistical analyses” but prefers the step that comes after which involves “finding advanced meaning with those numbers.” Luckily for Riley, this art of becoming a storyteller with the data is huge at H&P.As a senior analyst, Riley helps manage client projects that cover both quantitative and qualitative research for clients that include big names such as Microsoft and REI. Though they work for these big name companies

transformation has spread across businesses worldwide and the notion of the “Age of the Customer” is a dominant marketing strategy for all major brands. With so much change happening so quickly, how can we predict the next year? I’ve monitored best practices that Sprinklr’s most valuable clients are following, shifts within social marketing and new data governance rules to develop the top three marketing trends of 2019: 1) Social Data Insights & Governance. Nearly half of the world is on social media and 88

Pursue Your Dream Job with a Master’s in Marketing Analytics Hear from 3 PLU’s graduates how they build their career in a data-driven age Posted by: thiriba / March 4, 2021 March 4, 2021 Companies need employees who can translate data into information, analyze that information and communicate with organizational leadership in order to achieve data-driven decisions and establish a competitive advantage.Driven professionals seeking to secure a career in marketing or data analytics should consider

math and science were the most valued fields where I grew up, that’s where I was encouraged to go.” Following their advice, Ha attended a regular middle school instead, and turned her professional attention to the sciences. In that pursuit Ha discovered her second passion: the human side of marketing. “I like people!” she laughs. “I like understanding their thoughts and motivations, and coming up with ways to use their data. And I love teaching.” “I always encourage my students not to stop with