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Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…
traditional ethnographic research and the free behavior of people on the Internet, was coined by Dr. Robert V. Kozinets, Professor of Marketing and Chair of the Marketing Department at Schulich School of Business at York University. Social Media and Netnography Social media research is subject to the same biases as any other form of research. Researchers tend to fall into quantitative camp or the qualitative camp, and so do the clients who commission and purchase their social media research findings. As
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TACOMA, WASH. (Aug. 10, 2016)- Typically, summer allows college students to take advantage of free time that’s hard to come by during the academic year. But for many Lutes, summer is a time to work hard and continue their vocational endeavors. Students travel, work internships…
Summer success: Lutes spend off-months working hard, pursuing vocational goals Posted by: Kari Plog / August 10, 2016 Image: Kendra Saathoff ’17 (Photo by John Froschauer/PLU) August 10, 2016 By PLU Marketing & Communications staffTACOMA, WASH. (Aug. 10, 2016)- Typically, summer allows college students to take advantage of free time that's hard to come by during the academic year. But for many Lutes, summer is a time to work hard and continue their vocational endeavors. Students travel, work
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TACOMA, WASH. (Sept. 26, 2016)- Pacific Lutheran University has created a fun way to honor the Lutheran tradition and put those Pokémon Go skills to use in a new way (we promise we had the idea before Lutes were out looking for Pokéstops). Marty’s Reformation…
PLU launches Marty’s Reformation Station app to teach campus about Martin Luther in fun, engaging way Posted by: Kari Plog / September 22, 2016 September 22, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (Sept. 26, 2016)- Pacific Lutheran University has created a fun way to honor the Lutheran tradition and put those Pokémon Go skills to use in a new way (we promise we had the idea before Lutes were out looking for Pokéstops).Marty’s Reformation Station is an app developed by
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TACOMA, WASH. (August 10, 2015)- Each summer PLU students fan out across the globe — working, researching, studying or just plain relaxing. Many students leverage the summer months as an opportunity to add depth to their resumes by completing internships at local and corporate businesses,…
PLU Students Check In From Summer Internships Posted by: Zach Powers / August 10, 2015 August 10, 2015 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (August 10, 2015)- Each summer PLU students fan out across the globe — working, researching, studying or just plain relaxing. Many students leverage the summer months as an opportunity to add depth to their resumes by completing internships at local and corporate businesses, nonprofit organizations and government agencies
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TACOMA, Wash. (March 12, 2015)—Brockton Gates ’12 walked through a backyard toward the basement of a quiet house in Seattle. He was on his way to interview for a job at a small and successful startup, Porch, where he eventually would become the Head of…
Brockton Gates ’12 Gets off to a Strong Start at Seattle Startup Porch Posted by: Sandy Dunham / March 12, 2015 Image: Brockton Gates ’12 works at Seattle startup Porch. (Photo courtesy Brockton Gates) March 12, 2015 By Evan Heringer ’16PLU Marketing & CommunicationsTACOMA, Wash. (March 12, 2015)—Brockton Gates ’12 walked through a backyard toward the basement of a quiet house in Seattle. He was on his way to interview for a job at a small and successful startup, Porch, where he eventually
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Real-world experience, distilled: PLU marketing analytics grad students partner with Heritage Distilling Company Posted by: Zach Powers / October 31, 2019 Image: PLU Master of Science in Marketing Analytics recent graduates Matthew Dixon ‘19 and Ingeborg Jore ‘19. (Photo: John Froschauer/PLU) October 31, 2019 By James CarpenterGuest Writer for Marketing & CommunicationsTACOMA, WASH. (Oct. 31, 2019) — When most people hear the words “Master of Science in Marketing Analytics,” they don’t
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PLU’s Master of Science in Marketing Analytics program to be offered exclusively online Virtual information sessions now available for interested students Posted by: Silong Chhun / February 5, 2021 February 5, 2021 By Veronica CrakerPLU Marketing and CommunicationsThe Pacific Lutheran University School of Business has announced that its Master of Science in Marketing Analytics (MSMA) program will now be offered exclusively online. The program is designed for graduate students interested in data
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SEATTLE, WASH. (April 16, 2015)- Ordinarily, it takes many years for a Theatre Major to earn the opportunity to write, compose or star in a high-profile musical production. However, one Lute is dramatically defying that expectation. Justin Huertas graduated almost six years ago, in 2009,…
Justin Huertas’ “Semi-Autobiographical” Musical Premieres at the Seattle Repertory Theatre Posted by: Zach Powers / April 16, 2015 Image: Justin Huertas and William A. Williams in Lizard Boy. Photo: Alabastro Photography. April 16, 2015 By Matthew Salzano ’18 PLU Marketing & CommunicationsSEATTLE, WASH. (April 16, 2015)- Ordinarily, it takes many years for a Theatre Major to earn the opportunity to write, compose or star in a high-profile musical production. However, one Lute is dramatically
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TACOMA, Wash. (Sept. 24, 2015)—Courtney Lee ’15 applied for an internship with the U.S. State Department four times. After missing the mark three times and not hearing back the fourth, Lee had all but forgotten about it and was already looking at other positions. Then…
Student’s Study Away Experiences Lead to State Department Internship Posted by: Sandy Dunham / September 24, 2015 Image: Courtney Lee ’15 just left for Washington, D.C., for her high-profile internship in the U.S. State Department’s Educational Affairs department, where she will work with a Senior Policy Officer to examine programs and their effectiveness. (Photo: Quinn Huelsbeck ’16) September 24, 2015 By Samantha Lund ’16PLU Marketing & Communications TACOMA, Wash. (Sept. 24, 2015)—Courtney
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Marissa Meyer ’04 is the author of The New York Times best-selling series The Lunar Chronicles . She earned her Bachelor’s degree in Creative Writing and Children’s Literature at PLU and went on to receive her MFA in Publishing from Pace University. Meyer is one of…
Marissa Meyer ’04, Best-Selling Author Posted by: Zach Powers / January 4, 2016 January 4, 2016 By Zach Powers '10PLU Marketing & CommunicationsMarissa Meyer ’04 is the author of The New York Times best-selling series The Lunar Chronicles. She earned her Bachelor’s degree in Creative Writing and Children’s Literature at PLU and went on to receive her MFA in Publishing from Pace University. Meyer is one of 11 notable alumni currently featured in a billboard campaign that asks “what can you do
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