Search

Improvement Updates to Online Library and Archives Services Posted by: Genevieve Williams / July 30, 2020 July 30, 2020 Though the library building has been closed, PLU Library faculty and staff have been hard at work bringing new services online to improve access to library resources. Find them at the PLU Library and Archives and Special Collections websites: New Library Search Interface What’s changed? The library search interface has changed from WorldCat Discovery to Primo VE. Why did we do

Travel contest sends recent PLU graduate to 5 continents in 3 months Posted by: Zach Powers / June 17, 2016 June 17, 2016 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (June 16, 2016) – Just three short weeks after graduating from Pacific Lutheran University, Denae McGaha ’16 will embark on the journey of a lifetime. The communication major will travel for three consecutive months, visiting five continents and more than 10 different countries.McGaha’s summer sojourn is made

Josh Wallace: The Art of Business, The Business of Art Posted by: Zach Powers / November 25, 2019 Image: PLU alumnus and current MBA student Josh Wallace in the Morken Center for Learning and Technology. (Photos by John Froschauer/PLU) November 25, 2019 By Lora ShinnGuest Writer for Marketing & CommunicationsTo catch Josh Wallace, you’ll have to call him — and he’ll probably be on the move when you do so. The busy MBA student is juggling school classes, his job as a marketing intern… and a

Shocking Valentine’s Day Stats That Will Make You Rethink Your Marketing Posted by: joreia / February 14, 2019 February 14, 2019 Originally posted by Entrepreneur on January 31, 2017 by Rose LeademWhat many people refer to as a “Hallmark” holiday has always seemed like a great opportunity for companies to roll in some extra cash. In the past, brands have spent much of their time creating Valentine’s Day campaigns geared toward couples. But with more than half of American adults identifying as

PLU students work to get out the vote, register students to boost civic engagement in local community Posted by: Kari Plog / May 11, 2016 Image: Jared Christy, Dani Gapsch, Ingeborg Jore and Brooke Johnson are involved in a marketing class project to register other students to vote on local issues such as the Franklin Pierce School District 2016 bond. (Photo: John Froschauer/PLU) May 11, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (May 11, 2016)- A project in a marketing

and be OK with it. I’m coming back to Mast Media with the approach of getting every question answered and then making sure that information can be digested in a way that leaves readers with useful information. Zach Martinson ’16 is a business major with an emphasis in marketing and finance. Zach Martinson - Seattle Sounders FC What is your title; how many hours per week do you work; and which staff members do you work with most? I’m actually serving in three different capacities with the Sounders

their research and marketing campaign ideas at the conclusion of fall semester’s Marketing Strategy and Management course. So impressed, Baldwin wanted to share their findings and continue the discussion statewide at the Traffic Safety Conference held in Kennewick, Washington this April. Wagner joined two other panelists, Jessie Knudsen and Brent Mason. Knudsen, Communications Consultant from the Department of Licensing, highlighted the DOL’s first digital campaign to target younger audiences with

traditional ethnographic research and the free behavior of people on the Internet, was coined by Dr. Robert V. Kozinets, Professor of Marketing and Chair of the Marketing Department at Schulich School of Business at York University. Social Media and Netnography Social media research is subject to the same biases as any other form of research. Researchers tend to fall into quantitative camp or the qualitative camp, and so do the clients who commission and purchase their social media research findings. As

PLU launches Marty’s Reformation Station app to teach campus about Martin Luther in fun, engaging way Posted by: Kari Plog / September 22, 2016 September 22, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (Sept. 26, 2016)- Pacific Lutheran University has created a fun way to honor the Lutheran tradition and put those Pokémon Go skills to use in a new way (we promise we had the idea before Lutes were out looking for Pokéstops).Marty’s Reformation Station is an app developed by

Kiana The Mighty: PLU senior, transfer student shares story of personal struggle with mental illness Posted by: Kari Plog / June 10, 2016 Image: Kiana Norman ’17 (Photo: John Froschauer/PLU) June 10, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (June 13, 2016)- Kiana Norman ’17 wears a lot of hats. She’s a singer, an actress and a writer. She’s a student, a sister and a daughter. A future world traveler, online journalist and theater critic, if all goes according to plan.But