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What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs.
Marketing What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs. The study of marketing encompasses diverse topics such as market strategy and research, consumer analysis, product management, distribution, pricing, and promotion, providing students with a broad understanding of the business world. Marketing is considered to be one of the largest areas of employment in business today with about 25-30 percent of the workforce
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20 semester hours including: Three core courses are required 12 semester hours PPAP 301/ENGL 311/COMA 321: The Book in Society (4) PPAP 302/ENGL 312/COMA 322: Publishing Procedures (4) PPAP 321/
and Printing Arts: COMA 361: Strategic Communication (4) COMA 421: Media, Ethics, and the Law (4) COMA 461: Advertising, PR, and Campaigns (4) BUSA 203: Managerial Accounting (4) BUSA 305: Behavior in Organizations (4) BUSA 308: Principles in Marketing (4) BUSA 340: Nonprofit Management (4) BUSA 358: Entrepreneurship (4) BUSA 361: e-Marketing (4) BUSA 363: Consumer Behavior (4) BUSA 366: Multicultural Marketing (4) PPAP 491: Independent Study (1-4) PPAP 495: Internship (1-4) Design/Production
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In Times Challenging and Uncertain: Plans Change – Values and Mission Endure By President Loren J. Anderson Welcome to our 2009 University Fall Conference. This morning we gather and prepare to launch the 120th year in the life of Pacific Lutheran University. We do so with…
. Over the past year, and with your support and cooperation, we have taken all of those steps; I hope and believe in appropriate measure. But as we worked through the days of autumn 2008, it also became clear that we needed a new game plan, a revised strategy, as well as a set of goals and priorities that would help focus activity and inform our choices and decisions. Gradually, a new strategic framework emerged, built around four goals: Goal # 1: Enrollment and Access Our first goal is to sustain
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Diversity, Justice, and Sustainability (DJS)/Civic Engagement Clubs and Organizations seek to create a safe, supportive, and diverse environment that challenges students to explore social justice
6pm-7pm Where: DJS Lounge Club Email: bsu@plu.eduGREAN ClubDescription: GREAN, or Grass Roots Environmental Action Now, is a student club dedicated to all things that are green. The mission of the PLU student run club is to promote environmental awareness and action on campus and throughout the community. The group itself has helped organize campaigns such as Take Back the Tap, as well as the Smart Paper Campaign, an initiative to change the paper policy on campus to using post consumer recycled
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Life-Changing Connections Across Time and Continents The ‘Namibia Nine’ film crew on location, from left: Andrea Capere, Princess Reese, Joanne Lisosky, Melannie Denise Cunningham, Shunying Wang, Maurice Byrd. PLU Film Team Spends a Month in Namibia Exploring Transformative Experiences in Higher Ed—Including Their Own By…
June 10, 2014 Life-Changing Connections Across Time and Continents The ‘Namibia Nine’ film crew on location, from left: Andrea Capere, Princess Reese, Joanne Lisosky, Melannie Denise Cunningham, Shunying Wang, Maurice Byrd. PLU Film Team Spends a Month in Namibia Exploring Transformative Experiences in Higher Ed—Including Their Own By Sandy Deneau Dunham PLU Marketing & Communications As part of a post-apartheid strategy nearly 20 years ago, 100 promising young Namibian leaders came to the
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Clarissa Gines was one of the first students to graduate with PLU’s art history undergraduate degree in 2012. It wasn’t easy—she had a child during her senior year, and juggled parenthood with schoolwork and an internship at a Seattle-based art gallery. She then worked as…
possibilities. “As you go through college and graduate college, there are so many opportunities that you may not know about, and the world is so expansive,” she says. “I wouldn’t have thought that I would be in the position I’m in unless I had these detours.”Interested in studying art?The Department of Communication, Media & Design Arts offers a strategic and creative curriculum to prepare students for careers in diverse fields including print and digital design, journalism, PR & advertising, film & media
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The college experience is about getting involved. No other time in your life are you saturated with so many diverse ideas, perspectives, lifestyles, and goals.
STUDENT CLUBS AND ORGANIZATIONS Get InvolvedThe college experience is about getting involved. No other time in your life are you saturated with so many diverse ideas, perspectives, lifestyles, and goals. PLU gives you many tools to get involved, whether it’s in service, leadership, activism, learning, health, or just for fun! Continue to pursue those things you’re already passionate about and branch out into areas previously uncharted. 60+ clubs and organizations 40+ intramural leagues 1,000
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It would take hours to describe all the ways to get involved at PLU. In fact, we make it easy to participate.
Join, Lead, Get InvolvedIt would take hours to describe all the ways to get involved at PLU. In fact, we make it easy to participate. The choices are many: lead a sea kayak trip, direct a television show, edit the literary magazine, try stand-up comedy or organize a lecture series. PLU hosts an Involvement Fair each fall where students can learn about more than 100 clubs and organizations. The possibilities are limitless. PLU has hundreds of opportunities that allow you to pursue an interest
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PLU is pleased to provide the following scholarship opportunities for International undergraduate students (effective Fall 2025): International Grants Eligibility: International students, both
International Scholarships & Grants: Aid for Study in the USAPLU is pleased to provide the following scholarship opportunities for International undergraduate students (effective Fall 2025): International Grants Eligibility: International students, both First Year and Transfer. Students may be residing overseas or already attending a U.S. high school or college. Amount: $37,500 (renewable) Application: Not required Nordic Grants Eligibility: International students from Nordic countries
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We hold open meetings every Tuesday evening at 6:30pm. Meetings are usually held in AUC 203, however if you're planning to attend a meeting, you can confirm the location by emailing ASPLU@plu.edu.
ASPLU MeetingsWe hold open meetings every Tuesday evening at 6:30pm. Meetings are usually held in AUC 203, however if you’re planning to attend a meeting, you can confirm the location by emailing ASPLU@plu.edu. Members of the public are welcome to attend our meetings and make public comments. Want to share your perspective, but can’t make it to the meeting? We got you covered! Email your thoughts to asplu@plu.edu with the subject line “Public Comment.” Interested in talking about important
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