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  • PLU introduces new data science major to meet growing demand in data-driven economy Posted by: mhines / May 6, 2024 Image: Students work on group projects in the MATH 348 course titled “Statistical Computing and Consulting,” Friday, April 19, 2024, in Morken at PLU. (PLU Photo / Sy Bean) May 6, 2024 By MacKenzie HinesPLU Marketing & Communications PLU officials recently announced the launch of a new data science major, which will commence this fall semester. This strategic addition responds to

  • The mission of the Office of Institutional Research at Pacific Lutheran University is to support the achievement of the University mission by providing timely, accurate, and unbiased data and

    Office of Institutional Research and Analytics Mission Statement: The mission of the Office of Institutional Research at Pacific Lutheran University is to support the achievement of the University mission by providing timely, accurate, and unbiased data and analysis for decision-making, assessment, and strategic planning at all levels of the institution. Institutional Research provides an important service to many of PLU’s departments, staff and faculty, the intent of which is to contribute to

    Office of Institutional Research
  • Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…

    stream of data that can be followed over the long-term, enabling researchers to track and quantify changes over time, and use analytic tools and methods to generate insights. Just as ethnographic research includes an analysis of communication patterns and content within the online social contexts, this activity is also a netnographic technique of analysis. According to Kozinets (1990, p. 366), “these social groups have a ‘real’ existence for their participants, and thus have consequential effects on

  • 3.4.1 Basic Practices for All Network Users Persons using the PLU network or computing resources (including university employees, students, guests, and vendors) may not change, delete, corrupt, or remove university data from university systems without work-related need or specific authorization to do so share or use university data for any purpose other than university business transport or share university-owned restricted data (as defined in 3.2) via portable media (e.g. flash memory, laptop

  • TACOMA, WASH. (Nov. 1, 2015)- More than 225 families were able to enjoy Thanksgiving dinner last week thanks in large part to the Pacific Lutheran University Delta Lota Chi Turkey Basket Drive. The student-led Turkey Basket Drive is organized by the PLU nursing group Delta…

    Nursing Students Help Provide Thanksgiving Dinner to Over 225 Families Posted by: Zach Powers / December 1, 2015 Image: (All photos courtesy of the PLU School of Nursing Facebook page.) December 1, 2015 By Samantha Lund ‘16PLU Marketing & CommunicationsTACOMA, WASH. (Nov. 1, 2015)- More than 225 families were able to enjoy Thanksgiving dinner last week thanks in large part to the Pacific Lutheran University Delta Lota Chi Turkey Basket Drive.The student-led Turkey Basket Drive is organized by

  • The PLU Master of Science in Marketing Analytics (MSMA) is a cutting edge, STEM-designated program offering an innovative analytics degree, specialized in marketing.

    career advancement while working full-time.Hone Research, Data Collection, and Analytic Skills for Decision-MakingThe masters in marketing analytics fills a critical industry gap that other business analytics programs miss. Many programs only teach data analysis and ignore research. The PLU marketing analytics masters helps you understand not only what the data is saying, but to understand the market research behind it. Further, the program teaches research and data collection, allowing graduates to

    Graduate Admission
    Pacific Lutheran University 12180 Park Avenue South Tacoma, WA 98447-0003
  • The Division of Enrollment Management serves Pacific Lutheran University by attracting, enrolling, supporting, and graduating students for lives of thoughtful inquiry, service, leadership, and care.

    strategic enrollment objectives of Pacific Lutheran University.ValuesAccountability and Transparency – to students, their families, University colleagues, and state and federal entities. Adaptability and Collaboration – to adapt to changing environments, engage with new ideas, processes, and structures; to strengthen existing partnerships and incorporate diverse points of view. Data-Driven Decision Making – to guide practice and inform policy through the collection and analysis of precise and accurate

    Office of Enrollment Management
    Hauge Administration Building Tacoma, WA 98447
  • Qin Zhang, Ph.D. Associate Professor Phone: 253-535-7253 Email: zhangqc@plu.edu Office Location: Morken Center for Learning & Technology - 319 Curriculum Vitae: View my CV Professional Biography Education Ph.D., Marketing, Washington University in St. Louis M.S.B.A, Marketing, Washington University in St. Louis B.S., International Finance, Tsinghua University, China Areas of Emphasis or Expertise Retailing Basket Data Analysis Social Networks Social Media Promotions Dynamic Choice Modeling

  • Qin Zhang, Ph.D. Associate Professor Phone: 253-535-7253 Email: zhangqc@plu.edu Office Location: Morken Center for Learning & Technology - 319 Curriculum Vitae: View my CV Professional Biography Education Ph.D., Marketing, Washington University in St. Louis M.S.B.A, Marketing, Washington University in St. Louis B.S., International Finance, Tsinghua University, China Areas of Emphasis or Expertise Retailing Basket Data Analysis Social Networks Social Media Promotions Dynamic Choice Modeling