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for nine months,” said Donna Gibbs, PLU vice president of Marketing & Communications. “This effort also included two wrapped Link light-rail trains running between Sea-Tac Airport and the Seattle core. The trains were supposed to run for only eight weeks, but they’ve been running nonstop since September. The only thing better than effective advertising is free, effective advertising.” The second phase of the paid campaign debuted on April 6 and features #WhyPLU stories. “Again, we went to the PLU

Summer 2021 Benson Research Fellows Announced Three student-faculty research teams investigate business and economic history Posted by: halvormj / May 2, 2021 May 2, 2021 By Michael Halvorson, ’85. The Benson Program in Business and Economic History is pleased to announce the selection of three student-faculty research teams for Summer 2021. The fellowships are selected by the Innovation Studies steering committee and funded through the generous support of Dale E. Benson and the Benson Family

First class of 253 PLU Bound Scholarship recipients passionate about community, music, nursing, education and more Posted by: Zach Powers / June 24, 2016 Image: Alex Gutierrez outside Decatur High School in Federal Way. (photo by John Froschauer/PLU) June 24, 2016 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (June 24, 2016)- As Hannah Park poses for a few quick photos outside the main office of Franklin Pierce High School, it seems she is well-liked by everyone in the close

PLU Earns Multiple, Major National Honors Posted by: Sandy Dunham / September 9, 2015 Image: Joanna Royce-Davis, Vice President for Student Life at PLU, speaks as part of the First-Year Experience Program, which was cited in PLU’s recent College of Distinction honor. (Photo: John Froschauer/PLU) September 9, 2015 University Named a College of Distinction and Ranked No. 14 in the WestBy Sandy Deneau DunhamPLU Marketing & CommunicationsTACOMA, Wash. (Sept. 9, 2015)—The accolades continue to amass

skills and knowledge in real-world settings. The Center leverages programs in journalism, public relations, advertising, art and design to provide students with pre-professional learning opportunities by working with clients, both on and off-campus. “Our objectives are to increase our public outreach, further engage with our communities and enable our students to have every opportunity to succeed in a marketplace that is constantly changing and evolving,” said SOAC Dean Cameron Bennett. This fall

PLU Jazz Day in Seattle May 3 Posted by: Zach Powers / April 23, 2015 Image: The Jazz Sound Trio, comprised of PLU faculty members David Deacon-Joyner on piano, Clipper Anderson on bass and Mark Ivester on drums, performs at Jazz Under the Stars at the Gonyea House. (photo: John Froschauer/PLU) April 23, 2015 Showcase at Tula's Will Feature the Jazz Sound Trio, the University Jazz Ensemble, Student Combos and Little Big BandsBy Zach Powers '10PLU Marketing & CommunicationsSEATTLE, Wash. (April

@plu.edu. Instructional Recordings When faculty begin to teach online for the first time, they often struggle with moving lecture content online. Some faculty are accustomed to lecturing for several hours each week and it can be hard to imagine delivering your content in other ways. When creating instructional videos, I encourage faculty to consider creating a series of short, high-impact videos. How do you select the best content for instructional recordings? One strategy is to begin by identifying

, Marketing Strategy, in Fall 2016 was my favorite. We worked closely with a nonprofit organization to evaluate their current marketing situation and develop new ideas for how to achieve certain business objectives. I’m more interested in the strategy side of things myself, and being able to work with a real client was awesome. So for me, this project covered a lot of things I was already interested in gaining more experience and expertise. What are you up to now?  Right now I work in Digital Strategy and

Organization (WHO) and United Nations. Peterson and her team help run campaigns, design programs and special projects, and monitor and track global policies. A recent project included work with 11 partner companies to negotiate global incremental, voluntary sodium reduction targets in breakfast cereals. The process took two years of negotiations over targets. After obtaining the agreement, the targets could be presented to the WHO’s director general. The U.S. and the E.U. might develop rules for sodium

Intersections: Called and Empowered (and Assessed) Posted by: abryant / April 29, 2022 April 29, 2022 Cover art If we were all eyes, could we see each other? by Vickie R. Phipps Intersections, Number 54, Fall 2021Intersections is a publication by and largely for the academic communities of the twenty-seven institutions that comprise the Network of ELCA Colleges and Universities (NECU). Each issue reflects on the intersection of faith, learning, and teaching within Lutheran higher education. It