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: Both approaches to the study of human behavior are descriptive (not experimental), use multiple methods, are adaptable to various contexts, and are immersive in nature. “An interpretive method devised specifically to investigate the consumer behavior of cultures and communities present on the internet.” (Kozinets, 1998). Ethnography and Netnography Ethnography is a robust qualitative anthropological approach that is considered to be the “Cadillac” of social research. Market researchers typically

, no matter how sad your day is, you always know you live in a beautiful place.” Plog said she loves working with people – kids and adults alike – especially visitors who have never seen the park before. “It’s a cool experience to see someone looking at a place for the first time,” she said, “or seeing a deer for the first time, bear for the first time.” During her offseasons, Plog puts her English writing minor to use, writing travel books – a collection of travel stories from her study away trips

PLU Music Professor Plays Instrumental Role in Chinese President’s Visit to Tacoma Posted by: Sandy Dunham / September 17, 2015 Image: PLU Professor of Music Greg Youtz (back row, second from left) joins elected officials and community leaders in welcoming the Honorable Qiu Yuan Ping, Minister of Overseas Chinese Commission (front row, fourth from left), to Tacoma’s Chinese Reconciliation Park. (Photo by John Froschauer/PLU) September 17, 2015 By Sandy Deneau DunhamPLU Marketing

is a hallmark that two Lutes have been chosen to represent a student voice at such a convention. Smith and Henderson will use their skills as scientists and communicators to engage young people on what’s happening in Morocco. “It just seems like a quintessential way for them to connect with the mission of PLU when we think about how we connect our thoughtful inquiry and what we do in the classroom to being able to engage the world and really bring and connect what we learn to the global community

simple — they’re good, and I wanted people to see that,” Wong said. “I really wanted it to be part of a larger community and have the public come in.” Khilfeh, an English writing major with a fiction and poetry emphasis, shared several poems exploring her Palestinian heritage. Khilfeh appears white, and said it’s more natural to use poetry to explore her “ethnicity that’s hidden.”“I think that poetry is probably the easiest place for me to talk about heritage,” Khilfeh said. “In poetry, lots of

‘The Monologues’ at PLU: Students reimagine famous Eve Ensler play in their own words Posted by: Kari Plog / February 5, 2016 February 5, 2016 By Brooke Thames '18PLU Marketing & CommunicationsTACOMA, WASH. (Feb. 5, 2016)- A familiar Pacific Lutheran University tradition changes its anatomy this year, as organizers reimagine “The Vagina Monologues” as “The Monologues” - a fresher, more interactive take on the famous play.Incorporating student-written content, “The Monologues” is a twist on the

PLU to explore the many roles of women in the Holocaust during annual conference Posted by: Zach Powers / September 27, 2016 Image: www.plu.edu/holocaustconference/ September 27, 2016 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (Sept. 27, 2016)- Hosted by the Pacific Lutheran University Department of Holocaust and Genocide Studies and featuring Holocaust researchers and historians from all over the country, the ninth annual Powell-Heller Conference for Holocaust Education will

Students create Munch-inspired art in conjunction with PLU-sponsored exhibit at Tacoma Art Museum Posted by: Kari Plog / April 15, 2016 Image: Emily White ’17, paints one of two pieces she plans to submit to a student exhibition opening April 23 in the Scandinavian Cultural Center at Pacific Lutheran University. The work was inspired by Edvard Munch, a Norwegian artist who will be featured at Tacoma Art Museum through July 17. (Photo: John Froschauer/PLU) April 15, 2016 By Kari Plog '11PLU

Works by PLU senior art students on display in the University Gallery through May 27 Posted by: Zach Powers / May 9, 2016 May 9, 2016 TACOMA, Wash. (May 9, 2016)— Works by Pacific Lutheran University senior art and design majors are on display now in the University Gallery in Ingram Hall. The exhibition includes paintings, letterpress prints, sculptures and ceramics, and will run through May 27. The University Gallery is open Monday through Friday from 8 a.m. to 4 p.m. Students with pieces on

. Just visit https://hourofcode.com/, create an account, and start problem solving. Melinda Gates visits with local students. Several learning scenarios are available, including an experience organized around Minecraft, Microsoft’s hugely popular video game. You can also create an Hour of Code Dance Party based on the Katy Perry song “Firework,” or other popular tunes. To date, over 600 million Hour of Code sessions have been completed in 180 countries and 45 languages. It is truly a global