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  • Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…

    : Both approaches to the study of human behavior are descriptive (not experimental), use multiple methods, are adaptable to various contexts, and are immersive in nature. “An interpretive method devised specifically to investigate the consumer behavior of cultures and communities present on the internet.” (Kozinets, 1998). Ethnography and Netnography Ethnography is a robust qualitative anthropological approach that is considered to be the “Cadillac” of social research. Market researchers typically

  • Thinking about becoming a social worker? Compare a BSW and an MSW and explore if an MSW is worth it. In social work, two degrees stand out: the Bachelor of Social Work (BSW) and the Master of Social Work (MSW). Understanding the differences and their…

    of social work. These roles may include social work assistants, case managers, community outreach coordinators, and family support workers. A BSW provides the opportunity to work directly with individuals and communities, assisting them in accessing necessary resources and support. With a BSW, you can work in settings like child welfare agencies, healthcare organizations, and non-profit organizations. You can contribute to the well-being of individuals, families, and communities by addressing

  • TACOMA, WASH. (Oct. 20, 2015)- Thomas Kim ‘15 is passionate about “Justice.” So passionate, in fact, that he likes to really emphasize the word by treating it as a proper noun. His passion doesn’t include just capitalizing Js, however: he’s walking his talk (and type)…

    to prepare for lectures. I’ve never studied this much ever in my life. I was very pleasantly surprised to find out how laid back my peers are. I was going in thinking that they were all going to be gunners. It turns out, many of them are just like me! A bit nervous to begin our legal profession, yet overwhelmed with an excitement to make a tangible difference in our communities! How did you end up meeting Sandra Day O’Connor? I met Justice O’Connor in Phoenix at a private event a few weeks ago on

  • TACOMA, WASH. (July 19, 2016)- Jen Cohen ’94 is all smiles. But the University of Washington athletic director, appointed to the position May 24, smiles the biggest while talking to, and about, student athletes. “We feel like our students are students first,” said Cohen, who…

    ,” she said. “I love being in the process, even if it’s ugly.” After all, Cohen appreciates a good challenge: “Oh, yeah,” she said. “That’s a given.” Read Previous PLU School of Nursing program earns $350,000 grant to continue commitment to helping underserved communities Read Next PLU named the leading distributor of creative arts scholarships among West Coast colleges COMMENTS*Note: All comments are moderated If the comments don't appear for you, you might have ad blocker enabled or are currently

  • TACOMA, WASH. (January 12, 2016)- Sylvia May ’18, a doctoral student at Pacific Lutheran University, was one of just eight students in the country to receive the Armed Forces Health Professions Scholarship in 2015. The prestigious scholarship will cover her tuition, books and other fees…

    me a sense of inner peace and satisfaction that I do not believe I would have found in any other profession. Extending a helping hand to patients, families and communities during their low moments and seeing their full recovery is most rewarding and keeps me passionate about nursing. What made you decide to apply for the Armed Forces Health Professions Scholarship Program? After obtaining my BSN degree from Texas Tech University, I had two ultimate career goals: become a nurse practitioner and

  • TACOMA, WASH. (March 17, 2016)- Joshua Cushman ’08 stood in front of a crowd at the Wang Center Symposium last month and recalled his childhood in which nobody asked him about his future. The Tacoma native was the product of a broken home, plagued by…

    and affirm all kids from all backgrounds at all times. “Many students are not engaged with caring adults who value their experiences and who validate them as well,” Cushman said. “I feel honored to be the teacher/mentor/coach of similar students because…they will be the future leaders of our communities.” In particular, Cushman concentrates his efforts on nurturing young African-American and Latino men. It is them, Cushman says, who perhaps face some of the worst forms of misrepresentation and

  • Kenzie Knapp ’23 discusses summer environmental work, role with ASPLU, and public transit advocacy Posted by: Silong Chhun / August 30, 2021 Image: Kenzie Knapp ’23, incoming ASPLU Environmental Justice Director at the Pierce County Transit center near PLU campus. (Photo/John Froschauer) August 30, 2021 By Veronica CrakerMarketing and CommunicationsIn the spring of 2021, Kenzie Knapp ’23 was awarded a Udall Foundation scholarship. The Udall Foundation awards scholarships, fellowships, and

  • me and cried,” said Harris. “It was one of two times I have ever seen him cry.” Harris is a recipient of the 253 PLU Bound Scholarship, a scholarship program that was originally designed in 2015 for Pierce County, Washington, students (Pierce County’s area code is 253) but has since expanded statewide. In addition to four years paid tuition, 253 scholars also receive a $1,500 housing grant and a $1,000 Supporting Success Scholarship. In partnership with the state of Washington, it is designed to

  • TACOMA, Wash. (March 5, 2015)— On Saturday, March 21, a diverse and distinguished group of speakers will present “ideas worth spreading” at the fourth annual installation of TEDx Tacoma. Among that group will be three Pacific Lutheran University faculty members representing a variety of PLU’s…

    importance of our students and our students’ desire to be known by their professors. It’s one thing to talk about that in a class of 32 students; it’s another to talk about it on a broader stage, with a broader audience.Amy YoungAssociate Professor of CommunicationYoung’s scholarship pursues questions of rhetorical style, expertise and engagement in the public sphere.  She lies awake at night fretting about the state of our public discourse and uses her scholarship to enable colleagues and students to

  • OLYMPIA, Wash. (April 21, 2015)— The Washington State Need Grant, a crucial source of tuition support for hundreds of current Pacific Lutheran University students, is at the center of an ongoing debate at the Washington State Legislature. The State Need Grant  provides need-based financial aid…

    pursuing postsecondary education. Eligible students have a household income that is less than 70 percent of the state’s median household income (currently $58,405). Recipients can use the financial aid at Washington’s public two- and four-year colleges and universities and at many accredited private/independent colleges, universities and career schools in the state. “PLU currently enrolls more than 600 students (more than 20 percent of students) who receive the grant, which amounts to more than $5