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BMMA 502 : Marketing Strategy and Consumer Behavior Key topics in marketing strategy to identify target markets, develop/refine brands, and showcase points of parity and difference. Focuses on the thoughts and emotions of consumers, their behaviors, and their motivations to help implement strategies which are built upon innovative edge consumer behavior models. Practice Focus: In collaboration with real-world marketing challenges, students apply marketing strategies to help a business
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studies. In his time at PLU, he has been involved with the Wild Hope Center for Vocation as both a vocation intern and Wild Hope Fellow. He has found ways to use his interest and expertise in vocation and philosophy to inspire his peers through his vocation drop-in hours, which he hosts every Monday from 5:30-7:30 pm.Etzell became involved in Wild Hope during his junior year after being recommended for the Wild Hope Fellows Program. He applied out of curiosity, and learned quickly that the Fellowship
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April 11, 2008 Education students teach internationally In January 2008, nine education students began their student teaching experience in Windhoek, Namibia, and returned to campus in the spring to complete the experience at Tacoma schools. The student teachers worked for six weeks in three Windhoek primary schools, which were some of the poorest in the area. It was the first time PLU offered the study-away experience. Primary schools in Namibian include first through eighth grades, and the
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December 7, 2009 LEED Gold for Neeb This fall the Martin J. Neeb Center received the distinction of being named Leadership in Energy and Environmental Design (LEED) Gold certified. According to the U.S. Green Building Council, the Neeb Center is the only radio facility in the nation with a LEED Gold ranking. “We are proud that the building meets LEED Gold standards and affirms Pacific Lutheran University’s commitment to energy conservation,” said PLU President Loren J. Anderson. The Neeb Center
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video using scraps of story lines from the Godfather and the Mario brothers to hold for “ransom” a favored stuffed toy of Matt’s called “toad.” Or something like that. These guys have a tendency to talk over each other in the telling the story, as they gathered last week for a mini-reunion of sorts on the PLU campus. They had so much fun making the film, when again, they should have been studying for their classics or engineering finals, they made a film – Demon Hunters (think Buffy meets Monte
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November 1, 2012 Sean Howell and his partner transformed a historic building into a space for the arts and concerts. (Photo provided by Sean Howell) PLU grad seeks to engage community in Northwest music scene By Hailey Rile ’12 Creating a new meeting place for people who wouldn’t traditionally meet and being exposed to the Northwest music scene in ways that he never was before;these are two of Sean Howell’s ’02 favorite parts about his entrepreneurial work. Howell, along with his business
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April 14, 2014 PLU’s BAP Team Puts the ‘Best’ in Best Practices PLU’s winning BAP team, from left: Nicholaus Townsend-Falck, Jessica Reid, Jessica Resop and Courtney Forbis. Takes 1st Place in Regional Competition By Sandy Deneau Dunham PLU Marketing & Communications How’s this for best practices? PLU’s chapter of Beta Alpha Psi has competed in exactly one Regional Best Practices Competition—and, its first time out, won first place. PLU’s Delta Rho chapter—Nicholaus Townsend-Falck ’16, Courtney
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PLU Athletics returns to action with new COVID-19 testing protocols Posted by: Silong Chhun / February 18, 2021 February 18, 2021 By Veronica CrakerPLU Marketing & CommunicationsDespite the challenges of COVID-19, PLU student-athletes have returned to play. In December, the Northwest Conference Presidents' Council announced competition could resume as long as federal, state, local and NCAA health directives permitted. Since then, PLU Athletics has initiated a COVID-19 testing strategy designed
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PLU Forges a New International Partnership for Continuing Education Posted by: Silong Chhun / August 20, 2021 August 20, 2021 Pacific Lutheran University is partnering with SkillUp Online, a private education company headquartered in Mumbai, India, with offices in North America (Bellevue, Washington) and Europe, to provide a range of affordable, online, continuing education technology and soft-business skills courses to local, national, and global communities.The initial launch of program
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in teaching. Instead, Lindhartsen wanted to study the business side of music. While PLU doesn’t offer a music business major, it does invite students to pursue an individualized major. This track offers students the power to design and propose their own program of study. It was through that pathway, under the guidance of professors and mentors, that Lindhartsen was able to develop a music business degree. “Through my involvement with LASR — the on-campus student media radio station — I was able
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