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traditional ethnographic research and the free behavior of people on the Internet, was coined by Dr. Robert V. Kozinets, Professor of Marketing and Chair of the Marketing Department at Schulich School of Business at York University. Social Media and Netnography Social media research is subject to the same biases as any other form of research. Researchers tend to fall into quantitative camp or the qualitative camp, and so do the clients who commission and purchase their social media research findings. As

September 1, 2011 President Loren J. Anderson gives his 20th and final state of the university address before faculty and staff Wednesday, Aug. 31 in Olson Auditorium. (Photo by John Froschauer) The State of PLU By Chris Albert During PLU’s Fall Conference, President Loren J. Anderson gave his 20th and final state of the university address on Aug. 31 in Olson Auditorium. Before PLU faculty and staff, he reflected on a year of achievement, the “Epic Moments” of the past year and the future

decade inviting his students to participate in archaeological research in the Mount Rainier area. This year, the work helped uncover details about prehistoric hunting groups.“This is the sort of opportunity that can only come from having relationships with your professors,” said Emma Holm ’17, who worked this year on the project. “I really wanted to take advantage of undergraduate opportunities.” Andrews, associate professor of anthropology at Pacific Lutheran University, works in conjunction with

attending Pacific Lutheran University. The compromise was the result of students, educators, business and community leaders, and university presidents contacting their representatives. Advocates for maintaining the vital funding flooded 91 state House members with more than 790 individual emails and dozens of phone calls. Some held meetings with their representatives, as well, sending a strong message that maintaining SNG funding is a priority. Currently at PLU, 653 students receive SNG funding; 203 of

PLU Scholarship Awards Full Tuition to Eligible 253 Area Code Students Posted by: Zach Powers / December 9, 2015 Image: (Image courtesy of 253heart.com) December 9, 2015 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (Dec. 9, 2015)- Pacific Lutheran University admission representatives will begin spreading the word on Tuesday, Dec. 15, about the new 253 PLU Bound Scholarship.Admission Office staff members will fan out on that day and talk with area high school students, teachers