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: Both approaches to the study of human behavior are descriptive (not experimental), use multiple methods, are adaptable to various contexts, and are immersive in nature. “An interpretive method devised specifically to investigate the consumer behavior of cultures and communities present on the internet.” (Kozinets, 1998). Ethnography and Netnography Ethnography is a robust qualitative anthropological approach that is considered to be the “Cadillac” of social research. Market researchers typically

Tamana Girls High School in Japan said farewell to their new friends from Graham-Kapowsin High School, located about 13 miles southeast of Pacific Lutheran University.Miho Takekawa, percussion instructor at PLU, said that despite language and cultural barriers, the students all formed deep bonds during a weeklong musical exchange program earlier this month. She said it was clear that they understand unconditional love without language. “It’s always hard to say goodbye,” said Takekawa, who has been

require a video assignment at the start of his religion course at Pacific Lutheran University. The creative ambition of a group of students in 2008 planted the seed for what’s become a university tradition — PLU Hebrew Idol.The competition features short films written, filmed and edited by students in Finitsis’ course titled “Religion and Literature of the Hebrew Bible.” Each year, online voting by students determines the top three movies, which go on to face evaluation by a panel of judges. This year

E. Benson lecture in Business and Economic History, a yearly opportunity to hear from a nationally prominent speaker on economic history and the world of business. To prepare for the event, Pacific Lutheran students and faculty from 10 courses studied Alaska Airlines and its business practices throughout the Fall semester. The students then wrote questions and voted on them, so that the most useful questions could be posed to the Alaska Air Group CEO in a conversational format, which allowed for

Submit your favorite recipes for a special food issue of ResoLUTE Posted by: Kari Plog / May 4, 2016 Image: Dishes prepared as part of the Culinary Week event “I Can Grill That?” at PLU on April 19. (Photo: John Froschauer/PLU) May 4, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (May 4, 2016)- Editors of ResoLUTE, Pacific Lutheran University's alumni community magazine, want Lutes to share their favorite mouth-watering, nostalgic and unique recipes for a special food issue

member institutions of the ELCA Network of Colleges and Universities condemn the racist attacks and threats of violence made against the president and members of the Bethany College community,” the statement reads. “Such behavior is antithetical to both Christian and American values. All people of good will should stand with us against the racism, bigotry and hatred that is at the root of these recent attacks.” The chalk messages appeared this month on the campus of Bethany College in Lindsborg

campus life—and present a moving, enlightening evening of personal storytelling and public debate. The four students are part of iDebate Rwanda, a nongovernmental organization that uses debate to give young East Africans the tools to change their world by teaching them how to think critically, solve problems creatively and impact their society. PLU is the second stop on the group’s 2015 U.S. tour, “Voices from the Post-Genocide Generation’’—and one of only two on the West Coast. The students’ visit