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  • Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…

    substitute less expensive methods of conducting research, such as in-depth interviews or focus groups. The advantages to using netnography over ethnography, focus groups, or in-depth interviews are lower cost, less obtrusive, and more naturalistic methods (Kozinets, 2009). Netnography runs counter to the current trend to quantify social media, producing charts and graphs based on the many ways social media networking is monitored and analyzed.  The word netnography, that aptly describes the nexus between

  • University Named a College of Distinction and Ranked No. 14 in the West TACOMA, Wash. (Sept. 9, 2015)—The accolades continue to amass for Pacific Lutheran University, which has been honored as a College of Distinction for 2015-16 and ranked No. 14 in the West on…

    make sense of learning in community.” PLU also is included on the Washington Colleges of Distinction and the Christian Colleges of Distinction lists, and a profile of PLU is part of the 2015-16 Colleges of Distinction eGuidebook. High-school college counselors and educators nominate colleges and universities for recognition by Colleges of Distinction, which then evaluates each institution based on qualitative and quantitative research. The colleges and universities are not ranked but instead are

  • , government leaders and clinicians. SPUR hosts roughly 25-30 participants each summer from across the country who gain valuable research experience, refine critical thinking skills, build upon academic and professional networks and are introduced to various disciplines of science. Participation in SPUR is intended for students who are currently enrolled at an accredited college or university who intend to pursue scientific-based graduate studies. Program details include: – Free, online application

  • environmental chemistry of natural systems.  An integrated program of research, professional and career development, and student activities is facilitated by the state-of-the-art, internet-based communication technology known as the “Access Grid”.    Applications for the REU Site in Environmental/Green Chemistry Summer 2017 student cohort can be submitted by clicking on the link above that will take you to the application page. Review of applications begins February 1st and continues until all positions are

  • Professor Justin Eckstein wins Rohrer Research Award Posted by: Todd / December 14, 2018 December 14, 2018 By Kate Williams '16Outreach ManagerCongratulations to Justin Eckstein, Assistant Professor of Communication and Director of Debate, who was recently awarded the 2017 Daniel Rohrer Award for Outstanding Research by the American Forensics Association.  His research is titled, “Sound Arguments, Argumentation and Advocacy”. Among the most important activities of the American Forensic

  • TACOMA, WASH. (January 12, 2016)- Sylvia May ’18, a doctoral student at Pacific Lutheran University, was one of just eight students in the country to receive the Armed Forces Health Professions Scholarship in 2015. The prestigious scholarship will cover her tuition, books and other fees…

    is a member of the first ever Doctor of Nursing Practice cohort at PLU and the scholarship will cover the final three years of her doctorate studies.How did you choose PLU’s Doctor of Nursing Practice (DNP) program? I chose the PLU DNP program because PLU has a reputation that precedes itself. As I discussed my plans of applying to PLU’s DNP program at work and at various functions, I was almost always given positive reviews regarding PLU and how great a university it was. The praises I kept

  • Summer 2021 Benson Research Fellows Announced Three student-faculty research teams investigate business and economic history Posted by: halvormj / May 2, 2021 Image: Bees work the blooms behind KHP at PLU, Thursday, June 20, 2019. (Photo/John Froschauer) May 2, 2021 By Michael Halvorson, ’85. The Benson Program in Business and Economic History is pleased to announce the selection of three student-faculty research teams for Summer 2021. The fellowships are selected by the Innovation Studies

  • relevant quantitative and qualitative marketing-research skills,” said Mari Peterson, director of the MSMR program. PLU’s MSMR program has been developed as a highly engaging, hands-on, full-time 10-month program, offered from September to June. PLU Marketing Research Professor Susan Harmon said the program will adhere to PLU’s distinct ethical and moral philosophies through coursework and community involvement. Each term, students will progress through courses that will broaden their capabilities and

  • Students return to in-person research at PLU Posted by: vcraker / December 9, 2021 December 9, 2021 Thanks, to a $213,500 three-year research award from the National Science Foundation, four undergrad PLU students spent 10 weeks this past summer participating in intensive lab research. “The first week or two of working in the lab was very stressful. I, like my coworkers, lacked lab experience due to the pandemic and everything was intimidating at first,” engineering major Sandy Montgomery ’23

  • craft assignments based on both student perception and actual experience. For example, our students think they know how to properly cite sources, yet examining actual bibliographies tells us this is still a struggle for them. We worked with Credo, an academic publisher, to survey PLU students about their research confidence in fall 2014. Students were invited to participate through social media and targeted emails. One hundred and seventy-two PLU students responded and answered questions about their