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Marketing What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs. The study of marketing encompasses diverse topics such as market strategy and research, consumer analysis, product management, distribution, pricing, and promotion, providing students with a broad understanding of the business world. Marketing is considered to be one of the largest areas of employment in business today with about 25-30 percent of the workforce
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David E. McNabb, Ph.D. Professor Emeritus, in Memoriam Professional Biography Additional Titles/Roles Marketing Term of Service: 1979-1997 Biography David E. McNabb is Professor Emeritus and continuing adjunct professor at the Pacific Lutheran University School of Business. He received his Ph.D. from Oregon State University, an MA at the University of Washington and his BA at California State University-Fullerton. He has taught undergraduate and graduate management and administration courses
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ACS Graduate School Readiness & Professional Development Boot Camp Posted by: nicolacs / June 17, 2022 June 17, 2022 The ACS Bridge Project (ACS-BP) is partnering with the Genentech Foundation and the ACS Leadership Institute (ACS-LI) to launch the Graduate School Readiness and Professional Development (GSRPD) Boot Camp for 25 selected undergraduate students from underrepresented racial and ethnic (UR) groups who are currently enrolled in a US-based institution. Traditionally, UR groups refer
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“Last Call” Senior Art Exhibition shows emerging artists’ work Posted by: Kate Williams / April 10, 2018 April 10, 2018 By Kate WilliamsOutreach ManagerPacific Lutheran University’s soon-to-be Art and Design graduates will be featuring artwork in the upcoming senior exhibition, “Last Call,” opening April 25 in the University Gallery. Art admirers and families are invited to join the artists and faculty for a free opening reception, April 25th from 5 to 7 p.m. A total of 17 seniors will be
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Students & Professors Speak on IHON In the fall of 2019, students were asked what they thought about IHON. Here’s how they answered: IHON has given me an outlet to explore and connect many topics I wouldn’t otherwise be exposed to as a STEM student and it has really rounded and improved my way of thinking.So far I have loved IHON. Each semester that I have taken an IHON class it has been my favorite class.I absolutely love the IHON class structure and the interdisciplinary approach. There’s no
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Publishing & Printing Arts (PPA) Program (Interdisciplinary Minor)Learning Outcomes Through studying the history of print culture, students will review the variety of modes of human expression from antiquity to the present day and analyze the interrelationships between particular cultures and their modes of recording, disseminating, and interpreting information. Through studio press work, students will practice the traditional arts and crafts of the book, its design, and its production and
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PLU is committed to providing our alumni and friends with helpful resources for lifelong learning and growth. Therefore, we are proud to partner with FreeWill to offer the Lute community a free, easy resource to help you write your will in less than 20 minutes.Make My WillWhat is FreeWill?FreeWill is a team of 60+ engineers, lawyers, designers, nonprofit experts, and more who are dedicated to making estate planning more accessible — and have raised $1.7B in planned gifts — through their free
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PLU senior Daniel Hachet leaves a legacy of green on campus Posted by: Marcom Web Team / May 11, 2020 Image: (Photo courtesy Daniel Hachet.) May 11, 2020 By Lora ShinnMarketing & Communications Guest WriterDaniel Hachet ‘20 might be graduating this spring, but his green initiatives will continue on at PLU. On-campus restaurants now recycle thousands of cereal bags—and are even getting paid to do so. Residence Halls now offer recycling during summer camps. Reusable dishes and compostable straws
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David Allan Cates Fiction Biography Biography David Allan Cates is the author of five novels, most recently Tom Connor’s Gift, a gold medalist in the 2015 Independent Book Publishers Book awards. His first collection of poetry, The Mysterious Location of Kyrgyzstan, was released in the spring, 2016. His other novels include: Hunger in America, a New York Times Notable Book, X Out of Wonderland, and Freeman Walker, both Montana Book Award Honor Books, and Ben Armstrong’s Strange Trip Home, a
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April 11, 2012 PLU performers hit the stage for the Titanic Centennial Members of PLU’s Choral Union and a few members of University Chorale and Choir of the West and some recent alumni will perform in the 5th Avenue Theatre’s Titanic Friday, April 13 through Sunday, April 15. In all, 76 PLU students and alumni will join the productions chorus, making this performance the theater’s largest yet. “There’s 140 performers on stage—that’s a first,” said 5th Avenue’s Music Director Ian Eisendrath. “I
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