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Maureen Faccia, MBA Email: facciamm@plu.edu Biography Biography Maureen Faccia, MBA, is a Visiting Professor at PLU School of Business since 2016 teaching graduate level courses. Maureen brings over 25 years of industry business experience in marketing, product and brand management, business strategy and operations leadership in a variety of sectors from consumer packaged goods and building products to non-profit human services and healthcare. At PLU, Maureen has taught Marketing Management
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Maureen Faccia, MBA Email: facciamm@plu.edu Curriculum Vitae: View my CV Biography Biography Maureen Faccia, MBA, is a Visiting Professor at PLU School of Business since 2016 teaching graduate level courses. Maureen brings over 25 years of industry business experience in marketing, product and brand management, business strategy and operations leadership in a variety of sectors from consumer packaged goods and building products to non-profit human services and healthcare. At PLU, Maureen has
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Finance Interface Marketing Analytics Customer Relationship Management Selected Publications Professional Memberships/Organizations American Marketing Association Biography Dr. Kyoungnam Catherine Ha earned a Ph.D. in Marketing, University of Washington. She is Assistant Professor of Marketing and teaches undergraduate, graduate, and executive MBA programs. Her research focuses on two primary areas (1) marketing-finance interface and (2) customer relationship management (CRM) using big data. As
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and (2) customer relationship management (CRM) using big data. As regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation. Regarding the CRM topic, she introduces a data mining approach to improve the predictability of future customer responses to marketing activities such as mailings and other forms of direct marketing promotions. Her paper
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Mark Mulder, Ph.D. Dean Phone: 253-535-7258 Email: muldermr@plu.edu Office Location: Morken Center for Learning & Technology - 171 Curriculum Vitae: View my CV Professional Biography Additional Titles/Roles Associate Professor School of Business Education Ph.D., Marketing & Consumer Behavior, Washington State University, 2012 Management Development Program, Harvard University, 2002 M.B.A., Technology & Innovation Management, Pacific Lutheran University, 2000 B.B.A., Human Resources and Total
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Mark Mulder, Ph.D. Dean Phone: 253-535-7258 Email: muldermr@plu.edu Office Location: Morken Center for Learning & Technology - 171 Curriculum Vitae: View my CV Professional Biography Additional Titles/Roles Associate Professor School of Business Education Ph.D., Marketing & Consumer Behavior, Washington State University, 2012 Management Development Program, Harvard University, 2002 M.B.A., Technology & Innovation Management, Pacific Lutheran University, 2000 B.B.A., Human Resources and Total
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50 staff members, the Vice President creates a vision and strategies for donor, alumni and parent engagement, as well as university communications. The Vice President directs initiatives to enhance PLU’s image and brand, and executes plans to increase support from individuals, government, foundations, and corporations. Biography Until 2014, Dan served as Vice President of External Relations for Lutheran World Relief, an international relief and development organization with programs in 35
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Leong Chan, Ph.D. Associate Professor Phone: 253-535-7330 Email: chanla@plu.edu Office Location: Morken Center for Learning & Technology - 325 Professional Biography Education Ph.D., Technology Management, Portland State University M.S., Engineering Management, Portland State University B.S., Information Systems, Western Oregon University Areas of Emphasis or Expertise Technology Management Business Analytics Innovation Strategy Project Management Selected Publications Accolades Emerald
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Leong Chan, Ph.D. Associate Professor Phone: 253-535-7330 Email: chanla@plu.edu Office Location: Morken Center for Learning & Technology - 325 Curriculum Vitae: View my CV Professional Biography Education Ph.D., Technology Management, Portland State University M.S., Engineering Management, Portland State University B.S., Information Systems, Western Oregon University Areas of Emphasis or Expertise Technology Management Business Analytics Innovation Strategy Project Management Selected
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Kory Brown, Ph.D. Professor Emeritus Professional Biography Education Ph.D., Management & Strategy, University of Utah, 2010 M.B.A., Idaho State University, 1995 B.S.E.E., Brigham Young University, 1991 Areas of Emphasis or Expertise Corporate Strategy Entrepreneurship Global Management Collaborative Innovation Selected Publications Accolades Professional Achievement Award – Idaho State University, 2016 Wells Fargo Award for Outstanding Teaching – Pacific Lutheran University, 2012 Dean’s
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