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The PLU Master of Science in Marketing Analytics (MSMA) is a cutting edge, STEM-designated program offering an innovative analytics degree, specialized in marketing.
Master of Science in Marketing AnalyticsBuilding a Career in a Data-Driven AgeGraduates of the Master of Science in Marketing Analytics (MSMA) get fantastic in-demand training that leads to great paying positions. This program is for those wanting to have a fulfilling career that allows many different options in business, nonprofits, and government, as well as the potential to personalize your own path and become an expert. That expert status leads to exciting careers in a data driven age
Graduate AdmissionPacific Lutheran University 12180 Park Avenue South Tacoma, WA 98447-0003 -
The mission of the Office of Institutional Research at Pacific Lutheran University is to support the achievement of the University mission by providing timely, accurate, and unbiased data and
responsible for fulfilling many of the PLU’s external reporting requirements. OIR’s function also includes collection and dissemination of information and data in response to both internal and external requests. OIR supports student success though data-driven analytics to improve student retention, satisfaction, and success. OIR provides strategic research for decision support for senior administration and ad hoc research for PLU committees, departments, and individuals. OIR produces benchmarks of PLU’s
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discussed. Prerequisites: BMMA 502. (4) BMMA 577 : Project Management Study of project management principles and techniques including planning, network building, project control, reporting, and closing to address the unique conditions and challenges associated with designing and managing major non-repetitive undertakings. (4) BMMA 587 : Special Topics in Marketing Analytics To provide graduate students with new and developing courses not yet available in the regular curriculum. The title will be listed
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Marketing and Communications is PLU’s in-house marketing, creative, digital, and communications management group.
RESOLUTE MAGAZINE | FALL 2023 Read our newest magazine. More We have a powerful collective story to tell For over 130 years, Pacific Lutheran University has been preparing each generation to lead meaningful, purpose-driven lives. At PLU, caring means more than kindness and consideration. Find out more We redesigned PLU News Find news about PLU. Explore, bookmark and share. See more Strategic Marketing and Storytelling at PLUMarketing and Communications is PLU’s in-house marketing, creative
Mail Services HoursMonday: 7:30am - 4:30pmTuesday: 7:30am - 4:30pmWednesday: 7:30am - 4:30pmThursday: 7:30am - 4:30pmFriday: 7:30am - 4:30pmCopy Center HoursMonday: 7:30am - 4:30pmTuesday: 7:30am - 4:30pmWednesday: 7:30am - 4:30pmThursday: 7:30am - 4:30pmFriday: 7:30am - 4:30pmMarketing & Communications253-535-838212210 10th Ave S Tacoma, WA 98447 -
Perfect Timing: Pursue a Marketing Analytics Career Posted by: Julie Winters / December 17, 2019 Image: MSMA class at PLU, Tuesday, Feb. 26, 2019. (Photo/John Froschauer) December 17, 2019 Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into meaningful
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Confidential Resources because of their licensure, all faculty, staff, administration, Resident Assistants, and Campus Safety student employees are considered “Responsible Employees”, also referred to Mandatory Reporters, for all incidents related to Prohibited Conduct. They are required to file a report when they have knowledge of, or have received information alleging potential Prohibited Conduct. There is no time limit on making a complaint, but prompt reporting is encouraged in order to provide
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. Companies look to marketing analytics, and additional research, to help add value. With a MSMA degree, you will be able to develop profitable customers and programs that meet both consumer and business needs. The MSMA program offers an intimate, advanced learning environment, hands-on experience and a healthy balance of rigor and support. Faculty care about the growth of students and their skills, and work collaboratively with students. Through their coursework, multiple client projects within industry
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5 Marketing Analytics Jobs for Data-Driven Innovators Posted by: chaconac / September 15, 2021 September 15, 2021 Today, we have seen such dramatic increases in the sheer volume of data produced by individuals and organizations that news reports describe the phenomenon as a “data explosion.”Our data explosion has created a new set of challenges. For many organizations, it’s like having the secret to success spelled out in front of you — but in a foreign language that no one at your company
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allows so many different options in business, nonprofits and government, as well as the potential to personalize your own path and become an expert, there’s no better degree. That expert status leads to exciting careers in a data driven age. Whether you have an interest in data analytics, creative corporate brand development, or the digital/social marketing world, the Master of Science in Marketing Analytics provides exceptional training for a variety of inspiring career paths.Download a Guide to
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Marketing What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs. The study of marketing encompasses diverse topics such as market strategy and research, consumer analysis, product management, distribution, pricing, and promotion, providing students with a broad understanding of the business world. Marketing is considered to be one of the largest areas of employment in business today with about 25-30 percent of the workforce
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