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data analysis,” she says. “As marketers, it’s our job to go further.” Dr. Catherine Ha is a co-leading professor of the Master of Science in Marketing Analytics program. Since 2016, Dr. Ha has worked as Assistant Professor of Marketing in PLU’s School of Business, where she is currently co-leading professor of the school’s Master of Science in Marketing Analytics program. The program’s focus on the personal—including small class sizes and immersive, interest-driven student projects—makes it a

strategy to deal with both its internal environment and the external market environment. How Market Research Supports Starbucks Business StrategyStarbucks has been a successful company over many decades largely because of its stellar business strategies.  The company engages in both horizontal and vertical integration.  Horizontal integration is evident in Starbucks’ evolution of products.  Vertical integration can be seen in the acquisitions that support the supply chain and business operations

the program. We are proud of the many MSMA alumni making a difference in the research and analytics world and are excited to offer this glimpse into how this degree has affected them. How did the [MSMA] program prepare you for your future career? [MSMA] program helped me gain a foundational knowledge of consumer behavior, analytical methods, and research techniques that are necessary for my everyday work. What has your career looked like post-graduation? Where have you worked and what did that

education. The business graduate program offers an MBA and Master of Science in Marketing Analytics. Students considering an MBA can focus on a major in Business Administration or select a new program in Management Science and Quantitative Methods (MSQM). The Business Administration track focuses on strategy, innovation, and effective decision-making. In Management Science and Quantitative Methods, students build upon strategy and innovation and also learn the quantitative skills used in Business

Brian Sung ’24 talks business, econ majors, Oxford adventure, and his unique PLU journey as a first-gen Chinese immigrant Posted by: mhines / March 21, 2024 March 21, 2024 By By Fulton Bryant-Anderson ’23 PLU Marketing & Communications Guest Writer Meet Brian Sung, a business major from the class of ’24 at PLU. When he’s not taking international honors courses or diving deep into his double majors in business and economics, he’s all about data science and statistics through his double minors

, Marketing Strategy, in Fall 2016 was my favorite. We worked closely with a nonprofit organization to evaluate their current marketing situation and develop new ideas for how to achieve certain business objectives. I’m more interested in the strategy side of things myself, and being able to work with a real client was awesome. So for me, this project covered a lot of things I was already interested in gaining more experience and expertise. What are you up to now?  Right now I work in Digital Strategy and

Brian Sung ’24 discusses his business and econ majors, Oxford trip, and PLU experience as a first generation Chinese immigrant Posted by: tpotts / April 4, 2024 April 4, 2024 Brian Sung ’24 has made the most out of his PLU years inside and outside the classroom. In the classroom, he’s an international honors student with a double major in business and economics and a double minor in data science and statistics. Outside the classroom, he’s served as DECA Club president, a resident assistant, and

Brian Sung ’24 discusses his business and econ majors, Oxford trip, and PLU experience as a first generation Chinese immigrant Posted by: nicolacs / March 15, 2024 Image: Brian Sung ’23 is a double major in business and economics. He recently interned at Russell Investments. (Photo by Sy Bean/PLU) March 15, 2024 By Fulton Bryant-Anderson ’23PLU Marketing & Communications Guest Writer Brian Sung ’24 has made the most out of his PLU years inside and outside the classroom. In the classroom, he’s

Brian Sung ’24 discusses his business and econ majors, Oxford trip, and PLU experience as a first generation Chinese immigrant Posted by: Zach Powers / March 15, 2024 Image: Brian Sung ’23 is a double major in business and economics. He recently interned at Russell Investments. (Photo by Sy Bean/PLU) March 15, 2024 By Fulton Bryant-Anderson ’23PLU Marketing & Communications Guest Writer Brian Sung ’24 has made the most out of his PLU years inside and outside the classroom. In the classroom

serve you in your professional and personal life — from offering perspective to helping you land a job. 5. Master of Science in Marketing Analytics (MSMA)Companies and organizations rely on consumer data now more than ever to operate their businesses successfully, and the need for data-fluent individuals is on the rise. As a marketing analyst, you’ll add value to any organization by providing the research, insight and analysis needed to make major business decisions. As a field, marketing research