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PLU School of Business renames its Marketing Analytics graduate program Posted by: Thomas Kyle-Milward / December 18, 2018 Image: The School of Business is located in the Morken Center for Learning and Technology, PLU’s newest academic building. December 18, 2018 By StaffMarketing & Communication TACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of

.  Resilience is a key arts strength that can support entrepreneurs, he notes. When he first got into acting he heard, “You’ll get a million ‘nos’ before you get your first ‘yes’” — something true for entrepreneurs, too. In the future, Wallace hopes to be an actor, musician and producer, and eventually start his own arts and entertainment business — the next Disney, for example.  He’s participating in the school’s business plan competition, creating an app that connects artists professionally. “Like

business solutions that help increase a company’s bottom line.Company’s use big data in myriad ways. They use marketing analytics to evaluate the success of their marketing campaigns and to determine which marketing efforts need improvement and how they can be improved. Marketing analytics are even used to improve the customer experience, bringing in new clients and retaining current ones. With marketing analytics, companies know exactly how to reach their customer base. Every industry uses data in

PLU Business Students Donate Class Project Revenue to Wounded Warriors Posted by: Zach Powers / December 23, 2015 Image: PLU business students Bree Watkins ’16, Liandra Daniels ’16, Jillian Stanphill ‘16 and Freddie Fisher ‘16 present Gary Cashman and Nino Gray Jr. of the Wounded Warrior Project a $500 donation. (Photo by John Froschauer/PLU) December 23, 2015 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (December 23, 2015)- On Wednesday, Dec. 16, Pacific Lutheran University

Major Minute: Business When you pursue PLU’s business degree, you'll gain knowledge, skills and experiences to be a successful leader and change maker in the global economy. Posted by: mhines / September 18, 2023 September 18, 2023 PLU’s School of Business is among the nation’s most outstanding business schools, according to the Princeton Review. Hear from one of the School of Business’s distinguished professors, Dr. Somaye Nargesi. Read Previous First day of school tradition at PLU Read Next

PLU Included on Best-of Lists for Value and Business Schools Posted by: Zach Powers / November 17, 2015 Image: (Photo by John Froschauer/PLU) November 17, 2015 By Matthew Salzano '18PLU Marketing & Communications TACOMA, WASH. (Nov. 17, 2015)- Pacific Lutheran University was ranked one of the “Best 295 Business Schools” by the Princeton Review and named one of the best value colleges in Washington state by BestValueSchools.com. The Best 295 Business Schools rankings were created using a survey

PLU business, design and communication professors discuss the importance of “failure” Posted by: Zach Powers / April 6, 2016 April 6, 2016 TACOMA, WASH. (April 6, 2016)-The seventh episode of “Open to Interpretation” features a discussion of the word “failure” among host and Associate Professor of Communication Amy Young, Associate Professor of Art and Design Jp Avila, and Assistant Professor of Business Kory Brown. “Open to Interpretation” is a podcast devoted to exploring the meanings and

allows so many different options in business, nonprofits and government, as well as the potential to personalize your own path and become an expert, there’s no better degree. That expert status leads to exciting careers in a data driven age. Whether you have an interest in data analytics, creative corporate brand development, or the digital/social marketing world, the Master of Science in Marketing Analytics provides exceptional training for a variety of inspiring career paths.Download a Guide to

in Data Driven AgeAn MSMA at PLUWith a Master of Science in Marketing Analytics from PLU, you will develop a strong foundation for career growth as a marketing analyst. According to the Dean of PLU’s School of Business, Dr. Chung Shing Lee, “Marketing analytics helps organizations derive insights from big data and assist them in making better decisions to discover new opportunities, understand customer decision-making process, and create real-time personalized solutions for buyers. It’s strategic

Marketing Research program will be renamed the Master of Science in Marketing Analytics.“The change is to reflect the actual content of the program and make it more relevant to business applications, rather than focusing more on theoretical research and less on practices,” said Dr. Chung-Shing Lee, Dean of PLU’s School of Business. “‘Analytics’ is a more specific term for data analytical activities for business applications than the term ‘research,’ which is much stricter in science.” Student feedback