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her junior and senior years after serving as Resident Assistant (RA) in the Spanish Wing in Kreidler. Part of the draw to becoming an RA was that Ash knew she could connect with the Hispanic community in new ways. This wasn’t just about service; it was also about exploring her own identity as a Mexican American and understanding more fully the issues impacting minority students. This experience launched her into becoming student body president, where she was a champion for change on campus

at the Garfield Book Company. There’s a customer loyalty program in place. For every $5 a customer spends, they get a stamp on a card. Once they’ve spent $100 they receive a $15 gift card that can be spent on anything in the store, including textbooks. It’s a way to reward students for purchasing their textbooks at the bookstore, Dopp said. It comes down to a few fundamentals things about the Garfield Book Company, Dopp said. “The whole reason we’re here is to serve the community,” she said. “PLU

the Luminary award. “Innovation studies minor was a perfect addition to my business major because the human centered design approach keeps the end customer in mind, resulting in superior solutions that will serve customers in the long run. It’s a mindset for success, which will be helpful in my future marketing career, especially since we have to understand the customer experience.” Blaise Osborne Blaise Osborne majored in Philosophy and minored in Innovation Studies, with significant interests in

business solutions that help increase a company’s bottom line.Company’s use big data in myriad ways. They use marketing analytics to evaluate the success of their marketing campaigns and to determine which marketing efforts need improvement and how they can be improved. Marketing analytics are even used to improve the customer experience, bringing in new clients and retaining current ones. With marketing analytics, companies know exactly how to reach their customer base. Every industry uses data in

June 4, 2009 Living a life of faith focused through service to others FOR KATIE BRAY, going to church and being part of a religious community – namely, St. Mark’s Lutheran Church in her hometown of Spokane, Wash. – has always been an integral part of her life. Spirituality is fed from faith – a faith in God. For Bray, that hasn’t changed. How did PLU make Katie Bray re-think the way she expresses her spirituality? However, her time at PLU has made her re-think the way she defines and expresses

they’re going. Like the frequent customer at his or her favorite restaurant, instructors can intuitively cruise to where they have been so many times before. But for students maneuvering to new destinations, the location and the directions need to be unambiguous. The beginning of the semester is right around the corner, but now is still a good time to review learning goals and objectives listed on your syllabi. If written properly, goals and objectives should underlie every instructional decision and

. He oversees the 34 Indigo Urgent Care clinics MultiCare operates across Washington. Urgent care clinics meet a public need for convenient access to unscheduled medical treatment for minor illnesses and injuries that don’t warrant a visit to an emergency room. “First and foremost, we pride ourselves in delivering exceptional customer care that is safe and highly effective,” Mariani says. “There’s also the business side of it, being as innovative as possible, and embracing and integrating

delivering exceptional customer care that is safe and highly effective,” Mariani says. “There’s also the business side of it, being as innovative as possible, and embracing and integrating technology into what we do.” Read our full profile of Mark Mariani. Great care starts with recruiting great employeesWhen Leah Butters ‘15 decided to major in environmental studies she didn’t have healthcare marketing in mind. Actually, she didn’t have any specific professional sector in mind. The PLU Softball stand

delivering exceptional customer care that is safe and highly effective,” Mariani says. “There’s also the business side of it, being as innovative as possible, and embracing and integrating technology into what we do.” Read our full profile of Mark Mariani. Great care starts with recruiting great employeesWhen Leah Butters ‘15 decided to major in environmental studies she didn’t have healthcare marketing in mind. Actually, she didn’t have any specific professional sector in mind. The PLU Softball stand

connection to our community that we have,” she says. “Everything we sell is local, so I know specifically, any customer that comes in and buys a product from us is directly supporting our community here locally.” The business major operates the market in Coupeville, Washington with the help of her family. The business sells their farm grass-fed beef, all-natural pork, grass-fed lamb, all-natural chicken and eggs. Customers can also purchase meat, dairy,  produce and goods from other farmers and sellers