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September 6, 2013 Pacific Lutheran University hires new Vice President of Marketing and Communications to promote the university’s vision of service, sustainability and leadership. Donna Gibbs, a marketing and communications leader for over 20 years, will become the new Vice President of Marketing at Pacific Lutheran University. President Thomas Krise said that Gibbs’ vast experience in developing and marketing some of the best known brands in the world – Nike, Apple and Microsoft – quickly

the customer of the house I was painting explained to me that she was a life coach and had many inquiring questions about my goals upon graduating. She advised that to supplement a science degree I would need a business degree. She explained this is beneficial for clients of hers in this field to organize projects, for managing lab processes, and business needs as promotion opportunities materialize. Secondly, I had an opportunity to be a participant for a focus group from a previous student in

numerous oral interviews. These are organized within the Charles Babbage Institute, and they provide an interesting “behind the scenes” glimpse of life in the trenches. There were lots of businesses that failed in these early years, but the successful ones really found a way to focus on the needs of customers with their products. It was the beginning of the “customer first” software model—products and services that became successful because they met customer needs.” Michael: “What did you end up doing

“grasping just to find primary research articles.” After extensive research, she found a way to discuss specific and individual physiological changes for these patients and has published one of the first secondary research articles on this topic. Study-away at PLU and immerse yourself in a country, culture or discipline that you never imagined – and get credit for it, too! Service in ActionThis isn’t the only time Ash has overcome challenges and stepped into leadership. She served as ASPLU President

her junior and senior years after serving as Resident Assistant (RA) in the Spanish Wing in Kreidler. Part of the draw to becoming an RA was that Ash knew she could connect with the Hispanic community in new ways. This wasn’t just about service; it was also about exploring her own identity as a Mexican American and understanding more fully the issues impacting minority students. This experience launched her into becoming student body president, where she was a champion for change on campus

don’t think you’d find a team like ours anywhere else in the industry.” Despite the recession, the company is in good shape, with $1 billion cash on hand (much higher than other airlines), and the airline has snagged another JD Powers award for customer satisfaction. And as to what keeps him up at nights? There’s the competition of the low-cost airlines such as Virgin and Southwest always nipping at the company’s heels. “To be competitive, you really have to keep innovating, and keep changing,” he

, she says, but she’s now focused more on the user and customer experience. And she will continue working on her “passion project” to assist local business owners. PLU provided Ambachew with opportunities and flexibility as she traveled her college path. “If you do things out of love instead of fear, you’ll see results and like what you’re doing,” she says.Study-Away at PLU!Study-away at PLU and immerse yourself in a country, culture or discipline that you never imagined – and get credit for it, too

Lute Powered: Amazon PLU alumni Regan Zeebuyth ’01, Jon Grande ’92 and April Rose Nguyen ’19, ’21 excel at the tech and commerce leader Posted by: Zach Powers / June 5, 2022 June 5, 2022 Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. More than 125 PLU alumni work for the global commerce and technology leader. For this “Lute Powered” feature, we met with three of them to

How Erik Bainter ’23 and Jai Alapai ’24 answered a call that could save two lives. Posted by: mhines / September 8, 2023 Image: Jai Alapai and Erik Bainter donated 450 million stem cells for a bone marrow transplant after participating in last spring’s Be The Match Registry through The Andy Talley Bone Marrow Foundation. (PLU Photo / Sy Bean) September 8, 2023 By MacKenzie Hines and Lou Groce THE PLU ATHLETICS MISSION STATEMENT spells it out. The “S” in Lutes stands for service — giving back

in Data Driven AgeAn MSMA at PLUWith a Master of Science in Marketing Analytics from PLU, you will develop a strong foundation for career growth as a marketing analyst. According to the Dean of PLU’s School of Business, Dr. Chung Shing Lee, “Marketing analytics helps organizations derive insights from big data and assist them in making better decisions to discover new opportunities, understand customer decision-making process, and create real-time personalized solutions for buyers. It’s strategic