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and (2) customer relationship management (CRM) using big data. As regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation. Regarding the CRM topic, she introduces a data mining approach to improve the predictability of future customer responses to marketing activities such as mailings and other forms of direct marketing promotions. Her paper

has lived all over the world and now calls Tacoma home. Her areas of professional interest are: support and persistence of first-generation college students, leadership and social justice, and multicultural education. Eva’s passion is in being a leader/educator and working in partnership with others to become their best selves. Her active research is in the vocational development of a college student.

University. His research interests include critical information literacy, instructional design, and e-learning. Off work, he listens to a lot of music and tries to find time to play video games, watch anime, and read.

program. In addition to teaching a variety of courses, he has supervised over forty senior theses and masters projects in pure and applied mathematics, statistics and finance. Professor Stuart obtained bachelors degrees in mathematics and physics from Pomona College. Subsequently, he earned an M.S. and a Ph.D. in mathematics from the real UW — the University of Wisconsin at Madison. His mathematics research interests lie at the intersection of graph theory, matrix theory and combinatorics. In addition

Challenge Co-PI on National Science Foundation (NSF) S-STEM Track 1 Award, August 2019 - August 2024: $649,981; Title: "Supporting STEM Development at the Roots: Providing Scholarship, Curricular, and Cocurricular Support to Underserved STEM Students." Received National Science Foundation (NSF) Research Opportunity Award, July 2008 – March 2010: $19,300; Title: "Investigations of diversity and novel microbial communities in forest canopy soils: a preliminary study" Professional Memberships/Organizations

been a Visiting Professor in the College of Management and a Research Associate in the Institute of Knowledge Service and Innovation at Yuan Ze University in Taiwan (2004-05 and 2011-12). Prior to his current position, he was a faculty research associate in the Center for Advanced Life Cycle Engineering (CALCE) at the University of Maryland in College Park, Maryland. His research has appeared in journals such as the Research Technology Management, Technovation, Technological Forecasting and Social

been a Visiting Professor in the College of Management and a Research Associate in the Institute of Knowledge Service and Innovation at Yuan Ze University in Taiwan (2004-05 and 2011-12). Prior to his current position, he was a faculty research associate in the Center for Advanced Life Cycle Engineering (CALCE) at the University of Maryland in College Park, Maryland. His research has appeared in journals such as the Research Technology Management, Technovation, Technological Forecasting and Social

Psychologist and has a small private practice in the Tacoma area in addition to her professional activities at PLU. Dr. Artime’s research interests focus on trauma and sexual victimization. She investigates various forms of posttraumatic reactions and resilience that are experienced by trauma survivors. Recently, she has been focused on studying the dissemination and implementation of evidence-based trauma-focused treatments in university counseling centers for student sexual assault victims and combat

in, 2010-2012 K.T. Tang Excellence in Research Award, 2010 Pacific Lutheran University Faculty Excellence Award, 2000 Since 1994 Dr. Leon-Guerrero has served as an appointed member of the Washington State’s Institutional Review Board approving human subjects research in the jurisdiction of three Washington State agencies: the Department of Social and Health Services, the Department of Health, and the Department of Labor and Industries Professional Memberships/Organizations American Sociological

an educational leader. Most recently, Rafael served as Executive Director of a college access non-profit in Seattle and Tacoma, Rainier Scholars. Before that, he was head of two independent schools: Seattle Girls’ School (Grades 5-8) and Bertschi School (Grades PreK-5). Rafael believes that teaching and learning in the world we live in has to begin with the conviction that we are preparing young people for their future and not our past.