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-finance interface and (2) customer relationship management (CRM) using big data. As regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation. Regarding the CRM topic, she introduces a data mining approach to improve the predictability of future customer responses to marketing activities such as mailings and other forms of direct marketing
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Public Dashboardslast updated 02/25/24Enrollment – PLU and comparison institution enrollments – graduate and undergraduate, disaggregated by student groups Retention – PLU and comparison institution undergraduate 1st to 2nd year retention rates – disaggregated by student groups Graduation – PLU and comparison institution undergraduate graduation rates – 4-year and 6-year graduation rates, disaggregated by student groups Internal DashboardsAccessible to faculty and staff with ePass sign-inDaily
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Photo Credit: Chesapeake Bay Program To the residents near and around the Clover Creek watershed, As an Eastern Washington native, I am not well versed with the dilemmas present in this area, specifically those across Pierce county. However, over time, these lands started to become my second home due to my studies at Pacific Lutheran University and that was when these injustices became bright as day. It was not until this year that I witnessed and experienced these ecological injustices first
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November 3, 2008 Kids invade Garfield Street, PLU for Halloween treats Hundreds of children brought their best frightening figures, glamorous costumes and laughable looks for trick or treating on Halloween in the Garfield Business District and PLU residence halls.“Most of them really enjoy having the little kids come,” said Rebecca Rumpza, of the Office of Residential Life, about trick or treaters coming to campus. For almost a dozen years the two have provided a safe haven for kids to enjoy
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Under the Faculty Constitution, the Faculty Assembly is the governing body of the faculty. It meets at least once a month (usually every second Friday, 4:00-6:00 p.m.) during the fall and spring semesters.Emeriti faculty retain the privilege of voice at Faculty Assembly. If you are an emeritus faculty member and wish to participate in Faculty Assembly, please contact facgov@plu.edu. Fall 2024 Faculty Assembly will meet in person (no zoom option). Please see Special Rules of Order for
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ENVT 350 Environmental Methods of Investigation is a watershed-based course that examines the health of PLU’s watershed – the Chambers-Clover Creek Watershed. The class has been the centerpiece of our interdisciplinary Environmental Studies program since the minor was first offered in 1992. Later the program offered its first major in 1998. In the class, students study the health of our watershed using multiple disciplines – this semester, including Biology, Chemistry, Geosciences, History, and
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Study Abroad Religion students at PLU have the opportunity to explore the history and diversity of religion abroad. Greece RELI 213: Religions of the Ancient Mediterranean, GreeceExplore the rich history of ancient Mediterranean religious life in Greece. Dr. Antonios Finitsis will be directing this course in Summer 2021 and J-term 2023. Honolulu, Hawaii RELI 132: Religions of East Asia in Honolulu, HawaiiExplore the religious diversity of Asia in one city. This course is on indefinite hiatus
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Kayla Harvey, PhD, MSN, PNP-BC Assistant Professor of Nursing Phone: 253.535.7672 Email: kayla.harvey@plu.edu Biography Biography After many years of experience as a pediatric nurse practitioner in the critical and acute care setting, I have expanded my practice into research in order to better understand and support families during a pediatric hospitalization. I enjoy sharing my clinical experience and researcher insight as faculty working with nursing students at PLU. Education PhD
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Criteria for Internal (PLU) Projects ProposalsApplications for Internal (on-campus) Center project support are accepted twice each year, during the Fall and Spring semesters. May 1 is the deadline for Center support that would begin the following Fall. The application deadline for projects that would begin in the Spring Semester is November 1 of the previous year. Consideration and acceptance of applications will be based on the following criteria: Consistency with the Center’s Mission and
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Business MinorsDeclaring a minor provides students the opportunity to have an additional, University recognized, field of study. While a minor offers less depth than a major, it provides an opportunity to demonstrate additional learning toward a career path or profession. Moreover, minors allow a student to pursue their passion in a specific area of interest. A minor in a professional area, such as business, provides knowledge experiences and skill sets to complement major areas and provide
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