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  • Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…

    stream of data that can be followed over the long-term, enabling researchers to track and quantify changes over time, and use analytic tools and methods to generate insights. Just as ethnographic research includes an analysis of communication patterns and content within the online social contexts, this activity is also a netnographic technique of analysis. According to Kozinets (1990, p. 366), “these social groups have a ‘real’ existence for their participants, and thus have consequential effects on

  • TACOMA, WASH. (March. 16, 2016)- Charles Reinmuth ’19 didn’t think twice when he was offered the chance to spend five weeks in the summer getting acclimated to life at Pacific Lutheran University and earning his first six college credits for free. “I couldn’t pass up…

    PLU Summer Academy: First-year students spend five weeks earning six credits, making new friends and adjusting to life on campus Posted by: Zach Powers / March 16, 2016 Image: “Summer Academy really helped me find my passion and dive into it,” -Eduardo Torres ’19 (Photo by John Froschauer/PLU) March 16, 2016 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (March. 16, 2016)- Charles Reinmuth ’19 didn’t think twice when he was offered the chance to spend five weeks in the summer

  • TACOMA, WASH. (Jan. 27, 2017)- The third biennial Ambassador Chris Stevens Memorial Lecture will be held at 7 p.m. on March 1 in the Karen Hille Phillips Center for the Performing Arts at Pacific Lutheran University. Shamil Idriss, a global leader in diplomacy and global…

    Global leader in diplomacy to visit PLU and discuss how ‘Conflict is Inevitable, Violence is Not’ Posted by: Zach Powers / January 27, 2017 Image: Search for Common Ground CEO and 2017 Ambassador Chris Stevens Memorial Lecturer Shamil Idriss. (Photo by John Froschauer/PLU) January 27, 2017 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (Jan. 27, 2017)- The third biennial Ambassador Chris Stevens Memorial Lecture will be held at 7 p.m. on March 1 in the Karen Hille Phillips Center

  • The Division of Enrollment Management serves Pacific Lutheran University by attracting, enrolling, supporting, and graduating students for lives of thoughtful inquiry, service, leadership, and care.

    strategic enrollment objectives of Pacific Lutheran University.ValuesAccountability and Transparency – to students, their families, University colleagues, and state and federal entities. Adaptability and Collaboration – to adapt to changing environments, engage with new ideas, processes, and structures; to strengthen existing partnerships and incorporate diverse points of view. Data-Driven Decision Making – to guide practice and inform policy through the collection and analysis of precise and accurate

    Office of Enrollment Management
    Hauge Administration Building Tacoma, WA 98447
  • Louis Hobson ’00 is an accomplished actor on stage and on screen. His next act includes building a production company that he hopes will infuse innovation into the entertainment industry.

    opportunity PLU afforded me.” Jeff Clapp, associate professor of theatre, said Hobson has always shown audiences that he’s confident, ready and willing to take them on a journey with him. “The hardest job to get in this profession is a lead on Broadway,” Clapp said. “The second hardest job is to get a film project that has a major release. Louis has done both.” Hobson also isn’t afraid to be vulnerable with audiences, he added. “He is talented, has good instincts, is always hungry to find the next role

  • The Department of Economics offers the unique opportunity to participate in an economics alumni mentoring program for all majors to help you prepare for your life beyond PLU.

    National Conference of Undergraduate Research Congratulations to Hanna Venera for the acceptance of her paper: "Covid19: An Econometric Analysis of Depression Rates" to the 2021 virtual National Conference of Undergraduate Research. From PLU to Public Health Amy Spieker ’09 economics/political science alumna on community health advocacy, service and building relationships. More Economics Students Expand Possibilities Four PLU women present research at national conference. View Resolute PLU Economics

    Professor Priscilla St Clair, Chair
    Xavier Hall, Room 153 12180 Park Ave S Tacoma, WA 98447-0003
  • The PLU Master of Science in Marketing Analytics (MSMA) is a cutting edge, STEM-designated program offering an innovative analytics degree, specialized in marketing.

    career advancement while working full-time.Hone Research, Data Collection, and Analytic Skills for Decision-MakingThe masters in marketing analytics fills a critical industry gap that other business analytics programs miss. Many programs only teach data analysis and ignore research. The PLU marketing analytics masters helps you understand not only what the data is saying, but to understand the market research behind it. Further, the program teaches research and data collection, allowing graduates to

    Graduate Admission
    Pacific Lutheran University 12180 Park Avenue South Tacoma, WA 98447-0003
  • Landon Packard ’17 says it’s time to rescue the rescuers. The sociology major researched first responders’ emotional labor — the process of managing emotions to satisfy the requirements of a

    when circumstances arise. Yet, we haven’t been socialized to understand the guilt and heartbreak that comes with the job.” – Landon Packard ’17 “The interviews took place in a variety of places, from quiet living rooms to different coffee shops,” he wrote in his analysis. The interviews were between 35 and 60 minutes, depending on the comfort level of each participant. “Some participants were very upfront and willing to talk, whereas other participants were more reserved.” Three themes were

  • The PPA Program at Pacific Lutheran University is one of the longest running and most comprehensive undergraduate programs in publishing studies in North America.

    The Elliot Press in the News! PPA alumna Kristen Kendle has written a wonderful article for the South Sound Talk. Read More Type from the Thorniley type and printing press collection Welcome to Publishing and Printing Arts (PPA)Please click the links on the side for more information about the PPA Program at Pacific Lutheran University, one of the longest running and most comprehensive undergraduate programs in publishing studies in North America. We offer courses in the history of the book, the

    Publishing and Printing Arts
    253-536-5132
    Department of English Pacific Lutheran University Tacoma, WA 98447
  • The Office of Student Rights and Responsibilities (SR&R) is part of Pacific Lutheran University’s commitment to holistic student development.

    TimelyCareHealthCounselingCare NetworkAccommodationsDean of StudentsStudent Rights & Responsibilities The Office of Student Rights and Responsibilities (SR&R) is part of Pacific Lutheran University’s commitment to holistic student development. PLU SR&R Office seeks to provide a fair and equitable process for reviewing and responding to incidents. Its procedures have been developed with the goal that all students involved in any disciplinary matter are treated with fairness and in a manner

    Current Hours
    Monday: 8:00am-5:00pm
    Tuesday: 8:00am-5:00pm
    Wednesday: 8:00am-5:00pm
    Thursday: 8:00am-5:00pm
    Friday: 8:00am-5:00pm
    Saturday: Closed
    Sunday: Closed
    Student Rights and Responsibilities
    253-535-8252
    Dean of Students Office In the Health Services Building On the Corner of Park Ave. S and 121st Street Pacific Lutheran University Tacoma, WA 98447