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and fellow partners sipped and compared cold brews. “It’s part of Starbucks culture,” he noted. The demonstration mirrored the one that spurred Doan’s desire to learn more. “There were so many things I didn’t know about the company,” he said. So, he decided to dedicate his culminating research project in the MSMR program to his newfound passion. He regularly met with Harvey, the former Starbucks employee, who provided Doan with literature ranging from books authored by CEO Howard Schultz to
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