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Faculty Spotlight: Catherine Ha Posted by: Lace M. Smith / August 16, 2019 August 16, 2019 By James CarpenterGuest WriterDr. Kyoungnam Catherine Ha is an accomplished researcher and professor in the field of marketing analytics, with publications and honors in the U.S. and abroad. But when she was young, her aspirations were in a different direction.“Believe it or not, I wanted to be a pianist,” she remembers. “When I was in elementary school, my piano teacher even recommended me to a

Moms Are Best Reached By Brand on Facebook With a Cause Posted by: wagnerjc / September 12, 2017 September 12, 2017 Originally published by American Marketing Association on August 25, 2017 by Zach Brooke New research from SCG sheds light on family matriarchs' purchasing power and media habits A survey completed by SCG Advertising and Public Relations shows that a majority of matriarchs are the primary decision makers within their households across several categories, including food and

very welcoming. This program also aligns with exactly what I need to know for the projects that I am currently working on. What are you most excited to learn? Hard to narrow down! I have no marketing background so i’m excited to learn everything this program encompasses. How do you plan to use this degree in your future career? I’m currently working as a mortgage broker, real estate investor, and doing marketing for my family’s winery. Everything that i’ll be learning in this program will be

Funk,a Senior Analyst at Hall & Partners, a marketing research firm that focuses on strategic brand consultancy in Seattle Washington, started out in a non-profit prior to obtaining her master’s degree in marketing research. In her experience with the non-profit, she was able to wear many marketing “hats.” Now in her position with Hall & Partners and with her analytical master’s degree, she has taken most of those hats off and has focused in on her true marketing interest, research. Specifically

, Marketing Strategy, in Fall 2016 was my favorite. We worked closely with a nonprofit organization to evaluate their current marketing situation and develop new ideas for how to achieve certain business objectives. I’m more interested in the strategy side of things myself, and being able to work with a real client was awesome. So for me, this project covered a lot of things I was already interested in gaining more experience and expertise. What are you up to now?  Right now I work in Digital Strategy and

MultiCare’s Leah Butters ’15 believes that great care starts with recruiting great employees Posted by: Zach Powers / May 5, 2022 May 5, 2022 By Zach Powers ’10PLU Marketing & CommunicationsWhen Leah Butters ‘15 decided to major in environmental studies she didn’t have healthcare marketing in mind. Actually, she didn’t have any specific professional sector in mind. The PLU Softball stand-out just knew she wanted to be in the business of service and care.“What I liked about the major was it was

critical approach. The MSMR program’s rigorous framework provided me with both a traditional marketing perspective and a modernized view of the role of technology in the corporate landscape. This program will foster an interest in research and problem solving as well as prepare one for an exhilarant career. What was your favorite project you completed while in the MSMR program? My favorite project in the MSMR program was working with a local nonprofit financial empowerment program. My group’s topic was

. As I graduated with a Bachelor in Mathematics, the amount of data analytics in the program really interested me. Throughout the program, especially during the second semester, I have learned several advanced analytical tools. Then I also get knowledge in marketing, which will help me bridge the communication gap between marketing and IT in my future work place. What advice do you have for future MSMA students? Don’t be intimidated by the scope of the projects when you first hear about them. An

schools in the country (and five percent worldwide) feature AACSB accreditation.The AACSB is a voluntary, non-governmental accrediting agency that has overseen the standardization of collegiate schools of business and accounting across the nation since 1916. Of all the accreditation designations available, AACSB has long been considered the gold standard of business school accreditation.Why You Should Seek Out AACSB AccreditationIf you are seeking a Master of Science in Marketing Analytics or other

March 27, 2008 New dean of the School of Business named An expert in marketing, management and organizational behavior has been named dean of the School of Business. James L. Brock, 63, has had a distinguished career in higher education administration, teaching and writing. He has been the dean of business schools in Pennsylvania and Montana and has been a corporate marketing executive. PLU Provost Patricia O’Connell Killen announced the appointment. “Jim Brock brings just the expertise we need