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as job opportunities. [Field Experience] I would strongly recommend going into the field of where you maybe hope to work. While visiting that organization, ask them what difference it would make if you were to apply with the MSMA degree. While speaking with a major aircraft manufacturer in the area I was surprised to find that the salary and quality of life difference was so vastly different. Read Previous Getting to Know the MSMA Candidates- Alex Chu Read Next Why Marketing Analysts are Game

Professor and alumnus Mark Mulder appointed dean of the PLU School of Business Posted by: Zach Powers / August 6, 2020 August 6, 2020 By Zach Powers '10PLU Marketing and CommunicationsPacific Lutheran University has selected award-winning scholar, longtime business professor, and alumnus Mark Mulder to lead its business school.Mulder will serve as the dean of the PLU School of Business, a nationally recognized program offering a major and minor in business and graduate programs in business

Can You Get an MBA Without a Business Degree Posted by: chaconac / August 26, 2022 August 26, 2022 A Master of Business Administration (MBA) continues to be one of the most popular and sought-after master’s degrees today.Professionals working in a variety of fields choose to obtain an MBA because its subject matter is transferable and relevant in so many careers, such as marketing, public relations, accounting, consulting and management — just to name a few. But what if you didn’t choose to

Why Chatbots Are the Future of Market Research Posted by: wagnerjc / December 19, 2017 December 19, 2017 Originally published by American Marketing Association on October 1, 2017 by Kate DuHadwayJust as the adoption of the internet and the spread of social media fundamentally changed the way we interact and communicate, the next wave of change is at our doorsteps. And it's poised to overhaul our current perceptions and use of artificial intelligence Last April, Facebook announced at its annual

delivering exceptional customer care that is safe and highly effective,” Mariani says. “There’s also the business side of it, being as innovative as possible, and embracing and integrating technology into what we do.” Read our full profile of Mark Mariani. Great care starts with recruiting great employeesWhen Leah Butters ‘15 decided to major in environmental studies she didn’t have healthcare marketing in mind. Actually, she didn’t have any specific professional sector in mind. The PLU Softball stand

delivering exceptional customer care that is safe and highly effective,” Mariani says. “There’s also the business side of it, being as innovative as possible, and embracing and integrating technology into what we do.” Read our full profile of Mark Mariani. Great care starts with recruiting great employeesWhen Leah Butters ‘15 decided to major in environmental studies she didn’t have healthcare marketing in mind. Actually, she didn’t have any specific professional sector in mind. The PLU Softball stand

MBA students get their hands dirty, help brand Skagit Valley Posted by: Kari Plog / February 8, 2017 Image: PLU master’s students studying Marketing Management work in a potato field in Skagit Valley, about 60 miles north of Seattle. (Photo by Jason Borean) February 8, 2017 By Genny Boots '18PLU Marketing & CommunicationsTACOMA, WASH. (Feb. 8, 2017)- Last semester, master’s students in Pacific Lutheran University’s School of Business got their hands dirty and counted craft breweries, farms and

It’s Mylie Miller’s job to market Wild Waves. And yes, she has a lot of fun at work Posted by: Zach Powers / November 22, 2019 Image: PLU alumna Mylie Miller works in marketing at Wild Waves Theme & Water Park in Federal Way. (Photos by John Froschauer/PLU) November 22, 2019 By Ernest JasminGuest Writer for Marketing & CommunicationsMylie Miller ‘19 had only visited Federal Way’s Wild Waves Theme & Water Park once before last spring, and that episode ended with her looking like a pint-sized

You Ask, We Answer: Can I study international business at PLU? Posted by: shortea / April 21, 2023 April 21, 2023 The School of Business at PLU offers a broad range of courses and skills. We offer areas of specialization (what we call concentrations) in marketing, management, accounting and finance. Students who are interested in international business may use any one of those concentrations as a pathway into international business. For example, Megan was a student in the marketing

course (Innovation Seminar), in addition to supporting coursework in design thinking, ethics, business principles, and the history of technology. Now in its third year, Innovation Studies currently has 45 students enrolled in the program. Congratulations to all 2021 graduates! Sage Allen Sage Allen majored in Strategic Communication with two supporting minors in Innovation Studies and Specialized Marketing. His next step is commissioning as an officer into the Army Reserves and pursuing a career in