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delivering exceptional customer care that is safe and highly effective,” Mariani says. “There’s also the business side of it, being as innovative as possible, and embracing and integrating technology into what we do.” Read our full profile of Mark Mariani. Great care starts with recruiting great employeesWhen Leah Butters ‘15 decided to major in environmental studies she didn’t have healthcare marketing in mind. Actually, she didn’t have any specific professional sector in mind. The PLU Softball stand

MBA students get their hands dirty, help brand Skagit Valley Posted by: Kari Plog / February 8, 2017 Image: PLU master’s students studying Marketing Management work in a potato field in Skagit Valley, about 60 miles north of Seattle. (Photo by Jason Borean) February 8, 2017 By Genny Boots '18PLU Marketing & CommunicationsTACOMA, WASH. (Feb. 8, 2017)- Last semester, master’s students in Pacific Lutheran University’s School of Business got their hands dirty and counted craft breweries, farms and

It’s Mylie Miller’s job to market Wild Waves. And yes, she has a lot of fun at work Posted by: Zach Powers / November 22, 2019 Image: PLU alumna Mylie Miller works in marketing at Wild Waves Theme & Water Park in Federal Way. (Photos by John Froschauer/PLU) November 22, 2019 By Ernest JasminGuest Writer for Marketing & CommunicationsMylie Miller ‘19 had only visited Federal Way’s Wild Waves Theme & Water Park once before last spring, and that episode ended with her looking like a pint-sized

course (Innovation Seminar), in addition to supporting coursework in design thinking, ethics, business principles, and the history of technology. Now in its third year, Innovation Studies currently has 45 students enrolled in the program. Congratulations to all 2021 graduates! Sage Allen Sage Allen majored in Strategic Communication with two supporting minors in Innovation Studies and Specialized Marketing. His next step is commissioning as an officer into the Army Reserves and pursuing a career in

science Degree + MBA = Network Engineer English Degree + MBA = Marketing Specialist Biology Degree + MBA = Clinical Research Coordinator Marketing Degree + MBA = Chief Executive Officer (CEO) In short, an MBA is broad enough that it teaches you the foundations of business administration and management, but it’s niche enough to serve as a launching pad for your dream career — no matter what industry you’re passionate about. The jobs you can get with an MBA are vastThe skills learned in an MBA program

Starbucks’ Use of Market Research Propels the Brand Posted by: wagnerjc / November 7, 2017 November 7, 2017 Starbucks expertly employs market research to craft marketing messages and stay informed about consumer sentiment. Businesses in the coffee industry are susceptible to many external risks, most of which they are not able to control or even influence. The list of external threats is long, ranging from vagaries in the weather to ethically sourced coffee, and Starbucks must develop agile

serve you in your professional and personal life — from offering perspective to helping you land a job. 5. Master of Science in Marketing Analytics (MSMA)Companies and organizations rely on consumer data now more than ever to operate their businesses successfully, and the need for data-fluent individuals is on the rise. As a marketing analyst, you’ll add value to any organization by providing the research, insight and analysis needed to make major business decisions. As a field, marketing research

You Ask, We Answer: Can I study international business at PLU? Posted by: shortea / April 21, 2023 April 21, 2023 The School of Business at PLU offers a broad range of courses and skills. We offer areas of specialization (what we call concentrations) in marketing, management, accounting and finance. Students who are interested in international business may use any one of those concentrations as a pathway into international business. For example, Megan was a student in the marketing

How the PLU School of Business is adapting with the times to stay true to its mission Posted by: Zach Powers / May 13, 2021 Image: Left side, top to bottom: Melanie Brisbane ‘21, Dean of Business Mark Mulder, Alissa Ouanesisouk ’21. Right side, top to bottom: Adjunct Professor Cosette Pfaff, Ryan Pearson ’21, Assistant Professor Somaye Ramezanpour Nargesi. May 13, 2021 By Zach Powers '10PLU Marketing and CommunicationsThe world of business is always changing. Markets trend up and down

March 20, 2014 Professor Mark Mulder works at a well during one of his recent visits to Central America. (Photo courtesy of Mark Mulder.) Nicaragua: Lutes Get Their Hands Dirty for Clean Water By Barbara Clements PLU Marketing and Communications Instead of lazing around on beaches during Spring Break, or going on a road trip to Disney Land, 10 Pacific Lutheran University students headed south to Nicaragua on March 22 to dig a well and assist in giving a village the gift of clean water. Under