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  • Marketing and Communications is PLU’s in-house marketing, creative, digital, and communications management group.

    RESOLUTE MAGAZINE | FALL 2023 Read our newest magazine. More We have a powerful collective story to tell For over 130 years, Pacific Lutheran University has been preparing each generation to lead meaningful, purpose-driven lives. At PLU, caring means more than kindness and consideration. Find out more We redesigned PLU News Find news about PLU. Explore, bookmark and share. See more Strategic Marketing and Storytelling at PLUMarketing and Communications is PLU’s in-house marketing, creative

    Mail Services Hours
    Monday: 7:30am - 4:30pm
    Tuesday: 7:30am - 4:30pm
    Wednesday: 7:30am - 4:30pm
    Thursday: 7:30am - 4:30pm
    Friday: 7:30am - 4:30pm
    Copy Center Hours
    Monday: 7:30am - 4:30pm
    Tuesday: 7:30am - 4:30pm
    Wednesday: 7:30am - 4:30pm
    Thursday: 7:30am - 4:30pm
    Friday: 7:30am - 4:30pm
    Marketing & Communications
    253-535-8382
    12210 10th Ave S Tacoma, WA 98447
  • The PLU Master of Science in Marketing Analytics (MSMA) is a cutting edge, STEM-designated program offering an innovative analytics degree, specialized in marketing.

    Master of Science in Marketing AnalyticsBuilding a Career in a Data-Driven AgeGraduates of the Master of Science in Marketing Analytics (MSMA) get fantastic in-demand training that leads to great paying positions. This program is for those wanting to have a fulfilling career that allows many different options in business, nonprofits, and government, as well as the potential to personalize your own path and become an expert. That expert status leads to exciting careers in a data driven age

    Graduate Admission
    Pacific Lutheran University 12180 Park Avenue South Tacoma, WA 98447-0003
  • Marketing What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs. The study of marketing encompasses diverse topics such as market strategy and research, consumer analysis, product management, distribution, pricing, and promotion, providing students with a broad understanding of the business world. Marketing is considered to be one of the largest areas of employment in business today with about 25-30 percent of the workforce

  • Kyoungnam Catherine Ha, Ph.D. Associate Professor Full Profile 253-535-7305 kha@plu.edu

  • Marketing Timeline | Marketing & Communications | PLU 1: Skip to content 2: Skip to navigation Accessibility Tools (CTRL+U) Text-to-Speech Large Cursor Zoom Level (x1) Reset Zoom Disable Animations Reset All Hide the tools After hiding the tool, if you would like to re-enable it, just press CTRL+U to open this window. Or, move your cursor near the tool to display it. Menu Apply Visit Programs PLU News Menu Search Events ePass Apply Visit Programs PLU News Inquiry. Service. Leadership. Care

  • Lace Smith Associate Vice President Full Profile 253-535-7436 smithla@plu.edu

  • TACOMA, Wash. (Sept. 22, 2015)—Pacific Lutheran University’s website has won a 2015 Outstanding WebAward from the Web Marketing Association, and the spring 2015 edition of the university’s flagship magazine, ResoLUTE, won its Magazine Standard of Excellence Award. Judges wrote of www.plu.edu : “Beautiful site, great…

    PLU’s Website, Online Magazine Win Web Marketing Awards Posted by: Sandy Dunham / September 22, 2015 September 22, 2015 By Sandy Deneau DunhamPLU Marketing & Communications TACOMA, Wash. (Sept. 22, 2015)—Pacific Lutheran University’s website has won a 2015 Outstanding WebAward from the Web Marketing Association, and the spring 2015 edition of the university’s flagship magazine, ResoLUTE, won its Magazine Standard of Excellence Award. Judges wrote of www.plu.edu: “Beautiful site, great layout

  • These prices are only estimates (as of July 2023) and you will need to contact Marketing & Communications at marcom@plu.edu to learn more about the actual costs of the service(s) you are requesting.POSTERS (based on 11x17) QuantityOne-Sided B&WOne-Sided Color 50$17.10 $23.10 100$32.60 $44.60 250$82.30 $110.70 500$161.40 $221.40 1000$322.80 $442.80 Pick-Up Fee for Vendor Distribution: $25.00Distribution Fee: $1.50 per posterPOSTCARDS & INVITATIONS (based on 11x17, 2 per sheet) QuantityB&W/Color

  • TACOMA, WASH. (March 2, 2016)- Co-founder of Android and Pacific Lutheran University graduate Nick Sears took the technology world by storm when he teamed up with inventors Andy Rubin and Chris White to market and launch Android, one of the world’s top operating systems for…

    PLU alumnus, Android co-founder uses his marketing expertise to help students land jobs Posted by: Kari Plog / March 2, 2016 Image: Nick Sears (’87, ’95), co-founder of Android, speaks Feb. 22 as part of the Executive Leadership Series at Pacific Lutheran University. (Photo: John Froschauer/PLU) March 2, 2016 By Samantha Lund '16PLU Marketing & CommunicationsTACOMA, WASH. (March 2, 2016)- Co-founder of Android and Pacific Lutheran University graduate Nick Sears took the technology world by

  • Specialized Business Minor in MarketingMinor Overall Requirements – 20 semester hours minimum All courses must be completed with a grade of C- or higher, a cumulative grade point average of 2.50 for all courses in the minor is required, and at least twelve semester hours must be completed in residence. A minimum of 20 semester hours in Business including: BUSA 201: Introduction to Business in the Global Environment BUSA 308: Principles of Marketing BUSA 363: Consumer Behavior And, any 8