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  • What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs.

    Marketing What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs. The study of marketing encompasses diverse topics such as market strategy and research, consumer analysis, product management, distribution, pricing, and promotion, providing students with a broad understanding of the business world. Marketing is considered to be one of the largest areas of employment in business today with about 25-30 percent of the workforce

  • School of Business faculty and staff.

    Kyoungnam Catherine Ha, Ph.D. Associate Professor Full Profile 253-535-7305 kha@plu.edu

  • Master of Business Administration faculty and staff.

    Kyoungnam Catherine Ha, Ph.D. Associate Professor Full Profile 253-535-7305 kha@plu.edu

  • Marketing and Communications is PLU’s in-house marketing, creative, digital, and communications management group.

    -driven lives. At PLU, caring means more than kindness and consideration. Find out more We redesigned PLU News Find news about PLU. Explore, bookmark and share. See more Strategic Marketing and Storytelling at PLUMarketing and Communications is PLU’s in-house marketing, creative, digital, and communications management group. We lead initiatives and major projects on behalf of the university and also serve as the key strategic marketing partner to external-facing PLU departments.Quick Links PLU

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    Marketing & Communications
    253-535-8382
    12210 10th Ave S Tacoma, WA 98447
  • These prices are only estimates (as of July 2023) and you will need to contact Marketing & Communications at marcom@plu.

    These prices are only estimates (as of July 2023) and you will need to contact Marketing & Communications at marcom@plu.edu to learn more about the actual costs of the service(s) you are requesting.POSTERS (based on 11x17) QuantityOne-Sided B&WOne-Sided Color 50$17.10 $23.10 100$32.60 $44.60 250$82.30 $110.70 500$161.40 $221.40 1000$322.80 $442.80 Pick-Up Fee for Vendor Distribution: $25.00Distribution Fee: $1.50 per posterPOSTCARDS & INVITATIONS (based on 11x17, 2 per sheet) QuantityB&W/Color

  • Minor Overall Requirements – 20 semester hours minimum All courses must be completed with a grade of C- or higher, a cumulative grade point average of 2.

    Specialized Business Minor in MarketingMinor Overall Requirements – 20 semester hours minimum All courses must be completed with a grade of C- or higher, a cumulative grade point average of 2.50 for all courses in the minor is required, and at least twelve semester hours must be completed in residence. A minimum of 20 semester hours in Business including: BUSA 201: Introduction to Business in the Global Environment BUSA 308: Principles of Marketing BUSA 363: Consumer Behavior And, any 8

  • The PLU M.S.M.A. program is competitive. Admission decisions are based on a holistic assessment of the individual merits of each applicant including quantitative ability, potential contribution to

    may be submitted at any time during undergraduate studies. Eligible candidates remain admitted, provided that they complete their undergraduate degree. Please contact the program director for details. M.S.M.A. Repeat Policy Master of Science in Marketing Analytics students may repeat an M.S.M.A. course one time. The cumulative grade point average is computed using the highest of the grades earned. Credit toward graduation is allowed only once. Under exceptional circumstances, a student may appeal

  • Marketing Timeline | Marketing & Communications | PLU 1: Skip to content 2: Skip to navigation Accessibility Tools (CTRL+U) Text-to-Speech Large Cursor Zoom Level (x1) Reset Zoom Disable Animations Reset All Hide the tools After hiding the tool, if you would like to re-enable it, just press CTRL+U to open this window. Or, move your cursor near the tool to display it. Menu Apply Visit Programs PLU News Menu Search Events ePass Apply Visit Programs PLU News Inquiry. Service. Leadership. Care

  • TACOMA, Wash. (April 24, 2015)—A team of PLU Marketing students has won the Social Business track of the 2015 Business Plan Competition presented by the Tacoma Entrepreneur Network. The winning team—Taylor Gonzales, Kevin McKay, Kayla Evans, Lindsey Campbell and Austen Wilson—is mapping a marketing plan…

    PLU Marketing Students Win Business Competition Track Posted by: Sandy Dunham / April 24, 2015 Image: A Marketing Management team made up of, from left, Taylor Gonzales, Kevin McKay, Kayla Evans, Lindsey Campbell and Austen Wilson (all ’15), took first place in a track of the 2015 Business Plan Competition. April 24, 2015 By Sandy Deneau DunhamPLU Marketing & CommunicationsTACOMA, Wash. (April 24, 2015)—A team of PLU Marketing students has won the Social Business track of the 2015 Business Plan

  • Pacific Lutheran University hires new Vice President of Marketing and Communications to promote the university’s vision of service, sustainability and leadership. Donna Gibbs, a marketing and communications leader for over 20 years , will become the new Vice President of Marketing at Pacific Lutheran University.…

    September 6, 2013 Pacific Lutheran University hires new Vice President of Marketing and Communications to promote the university’s vision of service, sustainability and leadership. Donna Gibbs, a marketing and communications leader for over 20 years, will become the new Vice President of Marketing at Pacific Lutheran University. President Thomas Krise said that Gibbs’ vast experience in developing and marketing some of the best known brands in the world – Nike, Apple and Microsoft – quickly