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  • TACOMA, WASH. (Oct. 31, 2019) — When most people hear the words “Master of Science in Marketing Analytics,” they don’t immediately think of the marketing challenges facing a craft liquor distillery. Yet those challenges have been top-of-mind for Pacific Lutheran University MSMA students Matthew Dixon…

    covered. “I tend to like the flavored stuff,” she says with a laugh. “I’d never tried Heritage products before we started working with them, but I’m a millennial so I’m their target — which was good for our work!” PLU's Master of Science in Marketing AnalyticsPart of PLU’s prestigious School of Business, the cutting edge, STEM-designated MSMA program offers an innovative analytics degree with an emphasis on marketing.Request More InformationAttend an Info Session Read Previous ‘Butterfly Confessions

  • In less than six months, Mariken Lund ’22 built a website for her sustainable clothing business, received a crush of orders, and started averaging 60,000+ views on TikTok and other social media platforms. And she did it all during a pandemic. Lund is an international…

    Innovation Studies Student Launches Business During Pandemic Posted by: vcraker / May 28, 2021 May 28, 2021 In less than six months, Mariken Lund '22 built a website for her sustainable clothing business, received a crush of orders, and started averaging 60,000+ views on TikTok and other social media platforms. And she did it all during a pandemic. Lund is an international student who normally studies Business and other subjects at PLU. However, during the pandemic, she returned to Oslo, Norway

  • School of Business extends its AACSB accreditation PLU’s School of Business has extended its accreditation for its undergraduate and graduate programs from The Association to Advance Collegiate Schools of Business (AACSB). In addition to extending the School of Business’s accreditation for another five years, the…

    May 18, 2012 School of Business extends its AACSB accreditation PLU’s School of Business has extended its accreditation for its undergraduate and graduate programs from The Association to Advance Collegiate Schools of Business (AACSB). In addition to extending the School of Business’s accreditation for another five years, the AACSB’s peer review team also commended the school for a variety of strengths and effective practices. Among these were small class sizes, the State Farm Executive

  • TACOMA, Wash. (April 24, 2015)—A team of PLU Marketing students has won the Social Business track of the 2015 Business Plan Competition presented by the Tacoma Entrepreneur Network. The winning team—Taylor Gonzales, Kevin McKay, Kayla Evans, Lindsey Campbell and Austen Wilson—is mapping a marketing plan…

    PLU Marketing Students Win Business Competition Track Posted by: Sandy Dunham / April 24, 2015 Image: A Marketing Management team made up of, from left, Taylor Gonzales, Kevin McKay, Kayla Evans, Lindsey Campbell and Austen Wilson (all ’15), took first place in a track of the 2015 Business Plan Competition. April 24, 2015 By Sandy Deneau DunhamPLU Marketing & CommunicationsTACOMA, Wash. (April 24, 2015)—A team of PLU Marketing students has won the Social Business track of the 2015 Business Plan

  • Pacific Lutheran University has selected award-winning scholar, longtime business professor, and alumnus Mark Mulder to lead its business school. Mulder will serve as the dean of the PLU School of Business, a nationally recognized program offering a major and minor in business and graduate programs…

    administration, finance, and marketing analytics. “Dr. Mulder is a dynamic, forward-thinking and thoughtful leader who is dedicated to the success of PLU business students,” said PLU President Allan Belton. “As a distinguished scholar who is highly involved in our local business community, Dr. Mulder exemplifies PLU’s commitment to inquiry, service, leadership and care.” Mulder, who has taught at PLU for eight years, is a graduate of the undergraduate business and MBA programs at PLU. He says he’ll bring his

  • New dean of the School of Business named An expert in marketing, management and organizational behavior has been named dean of the School of Business. James L. Brock, 63, has had a distinguished career in higher education administration, teaching and writing. He has been the…

    March 27, 2008 New dean of the School of Business named An expert in marketing, management and organizational behavior has been named dean of the School of Business. James L. Brock, 63, has had a distinguished career in higher education administration, teaching and writing. He has been the dean of business schools in Pennsylvania and Montana and has been a corporate marketing executive. PLU Provost Patricia O’Connell Killen announced the appointment. “Jim Brock brings just the expertise we need

  • PLU, one of top business schools nationwide named to The Princeton Review’s “Student Opinion Honors for Business Schools” By Greg Brewis Pacific Lutheran University is one of 15 graduate schools of business named to The Princeton Review’s second annual “Student Opinion Honors for Business Schools.”…

    March 23, 2010 PLU, one of top business schools nationwide named to The Princeton Review’s “Student Opinion Honors for Business Schools” By Greg Brewis Pacific Lutheran University is one of 15 graduate schools of business named to The Princeton Review’s second annual “Student Opinion Honors for Business Schools.” PLU is listed in the categories of global management and general management. PLU’s MBA program was named as one of the top business schools by students surveyed by The Princeton Review

  • How will working with real-world clients in PLU’s classrooms support your success as a business professional? In this session, Professor Fang Lin from the School of Business answers students’ most frequently asked questions and the experience you’ll get through the Business Program!

    You Ask. We Answer. How is your business program? Posted by: mhines / March 20, 2024 March 20, 2024 How will working with real-world clients in PLU’s classrooms support your success as a business professional? In this session, Professor Fang Lin from the School of Business answers students’ most frequently asked questions and the experience you’ll get through the Business Program! Read Previous Major Minute: Psychology Read Next Brian Sung ’24 talks business, econ majors, Oxford adventure, and

  • Business Alum’s Startup Gets Huge Boost From Salesforce.com Neil Crist ’99 Plans to Use Funds to Expand Venuelabs’ Services By Brenna Sussman ’15 PLU Marketing & Communications Student Worker It takes a lot of work to get a startup company off the ground—something Neil Crist…

    September 30, 2014 Business Alum’s Startup Gets Huge Boost From Salesforce.com Neil Crist ’99 Plans to Use Funds to Expand Venuelabs’ Services By Brenna Sussman ’15 PLU Marketing & Communications Student Worker It takes a lot of work to get a startup company off the ground—something Neil Crist ’99 knows a thing or two about. The PLU School of Business alum put his Finance and Entrepreneurship major to the test when he launched his Seattle startup, Venuelabs. However, finances might not be as

  • TACOMA, WASH. (Oct. 23)- Journalism students at Pacific Lutheran University have the opportunity to work with an accomplished industry professional this year. Seattle Business magazine managing editor John Levesque has experienced the journalism world from almost every angle. He has reported on the arts, sports,…

    Seattle Business Magazine Editor Teaching Journalism Course at PLU Posted by: Zach Powers / October 23, 2015 Image: (Photo by Hayley Young/Courtesy of John Levesque) October 23, 2015 By Samantha Lund '16PLU Marketing & CommunicationsTACOMA, WASH. (Oct. 23)- Journalism students at Pacific Lutheran University have the opportunity to work with an accomplished industry professional this year. Seattle Business magazine managing editor John Levesque has experienced the journalism world from almost