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Pacific Lutheran University’s master’s degree in marketing analytics. Allow us to showcase just a few of our ambitious graduates — who are now thriving in the dynamic field of marketing analytics. Interested in securing a marketing analytics career? Download PLU’s digital resource: Building a Career in a Data-Driven Age — A Guide to a Master’s in Marketing Analytics. Download free ebook Download free ebook: A Guide to a Master's in Marketing Analytics From getting a master’s in marketing analytics
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PLU Marketing Students Win Business Competition Track Posted by: Sandy Dunham / April 24, 2015 Image: A Marketing Management team made up of, from left, Taylor Gonzales, Kevin McKay, Kayla Evans, Lindsey Campbell and Austen Wilson (all ’15), took first place in a track of the 2015 Business Plan Competition. April 24, 2015 By Sandy Deneau DunhamPLU Marketing & CommunicationsTACOMA, Wash. (April 24, 2015)—A team of PLU Marketing students has won the Social Business track of the 2015 Business Plan
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Why Marketing Analysts are Game Changers for Business Posted by: Lace M. Smith / November 27, 2019 November 27, 2019 By Melissa BehrendGuest Writer for Marketing & CommunicationsCompanies work diligently to keep a step ahead of their competition, and marketing analysts play a major role in this strategy. Consumers determine where their money goes, but marketing analysts use data to determine why they spend their money where they do, which is crucial when it comes to companies bringing in new
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Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…
traditional ethnographic research and the free behavior of people on the Internet, was coined by Dr. Robert V. Kozinets, Professor of Marketing and Chair of the Marketing Department at Schulich School of Business at York University. Social Media and Netnography Social media research is subject to the same biases as any other form of research. Researchers tend to fall into quantitative camp or the qualitative camp, and so do the clients who commission and purchase their social media research findings. As
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TACOMA, WASH. (Oct. 24, 2016)- In the U.S. and around the world, rivers represent primary sources for the water we need to live. But PLU digital media major Rachel Lovrovich ’18 did not become aware that many major water sources are in serious trouble until…
'17Contributing writer for Marketing & CommunicationsTACOMA, WASH. (Oct. 24, 2016)- In the U.S. and around the world, rivers represent primary sources for the water we need to live. But PLU digital media major Rachel Lovrovich ’18 did not become aware that many major water sources are in serious trouble until she started working on MediaLab’s upcoming documentary film.“More than half of our rivers and important waterways in the United States are highly polluted,” Lovrovich said, “and in most instances, it’s
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PLU’s MSMR Candidates are doing great things! Following last semester’s project with the Washington Traffic Safety Commission, MSMR Candidate, Jessica Wagner, was invited to be a panelist at the 2018 Traffic Safety Conference! Shelly Baldwin, Legislative Liaison and Media Relations Manager at the Washington Traffic Safety…
their research and marketing campaign ideas at the conclusion of fall semester’s Marketing Strategy and Management course. So impressed, Baldwin wanted to share their findings and continue the discussion statewide at the Traffic Safety Conference held in Kennewick, Washington this April. Wagner joined two other panelists, Jessie Knudsen and Brent Mason. Knudsen, Communications Consultant from the Department of Licensing, highlighted the DOL’s first digital campaign to target younger audiences with
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To catch Josh Wallace, you’ll have to call him — and he’ll probably be on the move when you do so. The busy MBA student is juggling school classes, his job as a marketing intern… and a starring role in The Fern Shakespeare Company’s “Othello,”…
— such as auditions — but not accounting, marketing and management theories. Many artists could learn more about marketing, he says: “As an actor, you need to know how to market yourself, especially in the digital age,” whether through Instagram or another form of social media. He’s learning more about marketing in his MBA program. With teammates, Wallace delves into case studies and learns about marketing tools. For the year-end project, his group is crafting a real-world marketing plan for a
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analytics, creative corporate brand development, and digital and social marketing.“Moving the program online allows students outside of the PLU commute range to benefit from world-class faculty who seek to prepare our MSMA students for rewarding careers in a rapidly growing professional field,” Mark Mulder, dean of the School of Business. “So whether a student lives in Portland, Oregon, Boise, Idaho, or Bozeman, Montana, the online program allows us to offer a unique learning opportunity.” This is the
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Help! How Do I Find a Job in Marketing Research? Posted by: wagnerjc / November 13, 2017 November 13, 2017 Anyone who has spent time looking for a job knows that the job search process can make you feel lost. Lucky for us, Marketing Researchers are in high demand, you just need to know what to search for. According to the Bureau of Labor Statistics, “employment of market research analysts is projected to grow 23 percent from 2016 to 2026.1” If you listen closely you can hear the resounding sigh
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PLU School of Business renames its Marketing Research graduate program Posted by: Julie Winters / January 2, 2019 Image: The School of Business is located in the Morken Center for Learning and Technology, PLU’s newest academic building. January 2, 2019 By StaffMarketing & CommunicationTACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of Science in
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