Search

July 9, 2014 Master of Science in Marketing Research Degree Launches in Fall 2015 Pacific Lutheran University’s School of Business is accepting applications for the first cohort of its latest master’s degree, the Master of Science in Marketing Research (MSMR). The program will begin in September 2015, making PLU the only university on the West Coast to offer a dedicated MSMR degree. “PLU is excited to deliver the depth of education necessary to provide industry with job candidates equipped in

PLU School of Business renames its Marketing Analytics graduate program Posted by: Thomas Kyle-Milward / December 18, 2018 Image: The School of Business is located in the Morken Center for Learning and Technology, PLU’s newest academic building. December 18, 2018 By StaffMarketing & Communication TACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of

PLU digital campaign explores the meaning of the words “anti-racist,” “anti-Blackness,” “decolonize” and “BIPOC” Posted by: Zach Powers / September 21, 2020 Image: Members of PLU’s “MLMC: Words Mean Things” team include (from left to right) Angie Hambrick (co-producer), Ami Shah (discussion facilitator), Kenzie Gandy (co-producer) and Lace Smith (co-producer). September 21, 2020 “My Language. My Choice. Words Mean Things” is a dynamic digital campaign being launched this month by Pacific

Shocking Valentine’s Day Stats That Will Make You Rethink Your Marketing Posted by: joreia / February 14, 2019 February 14, 2019 Originally posted by Entrepreneur on January 31, 2017 by Rose LeademWhat many people refer to as a “Hallmark” holiday has always seemed like a great opportunity for companies to roll in some extra cash. In the past, brands have spent much of their time creating Valentine’s Day campaigns geared toward couples. But with more than half of American adults identifying as

PLU students work to get out the vote, register students to boost civic engagement in local community Posted by: Kari Plog / May 11, 2016 Image: Jared Christy, Dani Gapsch, Ingeborg Jore and Brooke Johnson are involved in a marketing class project to register other students to vote on local issues such as the Franklin Pierce School District 2016 bond. (Photo: John Froschauer/PLU) May 11, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (May 11, 2016)- A project in a marketing

Travel contest sends recent PLU graduate to 5 continents in 3 months Posted by: Zach Powers / June 17, 2016 June 17, 2016 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (June 16, 2016) – Just three short weeks after graduating from Pacific Lutheran University, Denae McGaha ’16 will embark on the journey of a lifetime. The communication major will travel for three consecutive months, visiting five continents and more than 10 different countries.McGaha’s summer sojourn is made

marketing. Having the basic knowledge of how different sports operate has allowed me to bring in my own ideas, as well as feed off of and learn from the many other ideas that (Sounders staff and interns) bounce around each day. Samantha Lund '16 is a communication major with an emphasis in public relations. Samantha Lund - Alaska AirlinesWhat is your title; how many hours per week do you work; and which staff members do you work with most? My official title is “Digital Content Intern,” which means I

PLU launches Marty’s Reformation Station app to teach campus about Martin Luther in fun, engaging way Posted by: Kari Plog / September 22, 2016 September 22, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (Sept. 26, 2016)- Pacific Lutheran University has created a fun way to honor the Lutheran tradition and put those Pokémon Go skills to use in a new way (we promise we had the idea before Lutes were out looking for Pokéstops).Marty’s Reformation Station is an app developed by

Real-world experience, distilled: PLU marketing analytics grad students partner with Heritage Distilling Company Posted by: Zach Powers / October 31, 2019 Image: PLU Master of Science in Marketing Analytics recent graduates Matthew Dixon ‘19 and Ingeborg Jore ‘19. (Photo: John Froschauer/PLU) October 31, 2019 By James CarpenterGuest Writer for Marketing & CommunicationsTACOMA, WASH. (Oct. 31, 2019) — When most people hear the words “Master of Science in Marketing Analytics,” they don’t

Brockton Gates ’12 Gets off to a Strong Start at Seattle Startup Porch Posted by: Sandy Dunham / March 12, 2015 Image: Brockton Gates ’12 works at Seattle startup Porch. (Photo courtesy Brockton Gates) March 12, 2015 By Evan Heringer ’16PLU Marketing & CommunicationsTACOMA, Wash. (March 12, 2015)—Brockton Gates ’12 walked through a backyard toward the basement of a quiet house in Seattle. He was on his way to interview for a job at a small and successful startup, Porch, where he eventually